Big Magic dons a fresh, new look

The new look becomes effective as of today and is in keeping with its light entertainment positioning

BestMediaInfo Bureau | Mumbai | April 28, 2014

Big Magic has given itself an all new look, reinforcing its vibrant, fun and light entertainment persona and in keeping with its tagline 'Chatpata har pal'. The channel's new packaging resonates with its programming mix which includes light relationship dramas, rom-coms, humour-laden sitcoms, blockbuster movies and now a unique historical comedy. With the new look going on air from today morning, viewers can look forward to a far more enriching television viewing experience.

Embodying the channel's philosophy of providing refreshing content, the new packaging has been crafted after extensive research and audience feedback. With elements ranging from a colourful butterfly which unveils the lineup, to light streaks and gold dust and a Mediterranean colour palette, the packaging is unique and ties back to the light entertainment offering of the channel.

Tarun Katial

Tarun Katial, CEO, Reliance Broadcast Network, said in a statement: “As we consolidate our position with new, clutter-breaking shows, we felt the need to align the packaging to reflect the channel philosophy. It is our endeavour to constantly enhance our product and viewer experience in keeping with audience and advertiser requirements.”

Big Magic is available across key DTH players ranging from Airtel, Videocon, DD Free Dish, Dish TV, and Reliance Digital TV to Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

Info@BestMediaInfo.com

Info@BestMediaInfo.com