Aidem to represent Buland Samachar Plus & Samachar Plus

The network is now planning to launch four more news channels to expand its reach across the Hindi hinterland

BestMediaInfo Bureau | Delhi | April 2, 2014

Best News Company has selected Aidem Ventures to handle its national media sales duties for Buland Samachar Plus UP and Uttarakhand, and Samachar Plus, Rajasthan. Best News Company entered Uttar Pradesh and Uttarakhand in June 2012 and Rajasthan in August 2013 with an attempt to become the voice of the people.

With the launch of the two regional news channels, the network is now planning to launch four more news channels to expand its reach across the Hindi hinterland. Within a span of two years, Buland Samachar Plus has managed to carve for itself the second-highest ranking among the regional news channels in UP and Uttarakhand markets.

In Rajasthan, Samachar Plus Rajasthan has ousted every other regional news channel catering to the Rajasthan market. It commands a staggering 55 per cent share.

Shashank Bansal, Director, Best News Company, said, “The channels are rapidly picking up pace in their respective markets and we are confident that the media representation capabilities of the Aidem team will put the channels on the fast-track to achieving their revenue potential. The team exemplifies relationship driven sales. Industry colleagues acknowledge that Aidem represents their media owners passionately and have built a strong network base nationally.”

Alok Rakshit

“We are extremely glad to add Samachar Plus to our regional channels portfolio. While marketers and agency partners continue to increase their focus on improving SOVs across specific markets, Aidem will consolidate and offer solutions across both Hindi speaking and other language markets. We will also work with brands to create opportunities to leverage by offering customized content solutions,” said Alok Rakshit, Business Head – Regional Channels, Aidem Ventures.

Shailendra Shetty

“We at Aidem truly value this association with Samachar Plus. We view them as our partners. With the brand's best interests in the forefront and our experienced perspective, we aim to work collaboratively with them to achieve measurable results,” said Shailendra Shetty, Sr. VP, Aidem Ventures.

Info@BestMediaInfo.com

Info@BestMediaInfo.com