ADK Fortune wins Mankind Pharma account
The creative mandate moves to the WPP agency from incumbent Mudra
BestMediaInfo Bureau | Delhi | April 1, 2014
Mankind Pharma has appointed ADK Fortune as its creative partner, following a multi-agency pitch. The incumbent agency was Mudra. The entire business has been moved to ADK Fortune, a WPP company.
Mankind Pharma is the seventh largest pharma company in India, and is amongst the five fastest growing pharma companies in the country. The company has a large portfolio of consumer drugs and also popular FMCG brands like ManForce Condoms, Adiction Deo, PregaNews, among others.
Arjun Mukherjee, Managing Partner, ADK Fortune, said, “We are extremely happy that Mankind Pharma has given us the creative mandate for its entire portfolio. The team looks forward to contributing to the further success and growth of the brand.”
Akashneel Dasgupta, Creative Head, ADK Fortune, added, “'It is an interesting time to come on board Mankind, when the world has suddenly got keener to notice their every move. We are happy to have this mandate.”
Dr Sanjay Koul, Associate VP, Mankind Pharma, said, “Looking forward to work with such an energetic and dedicated team. We hope they continue the same services in future as well and keep the good work going thereby making this association fruitful for both of us.”
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