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Abbys announces call for entries

Last date for entries for the 15 categories is April 11, 2014. This year there will be a single Media Abby Grand Prix Award across all categories

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Abbys announces call for entries

Last date for entries for the 15 categories is April 11, 2014. This year there will be a single Media Abby Grand Prix Award across all categories

BestMedaInfo Bureau | Mumbai | April 3, 2014

goafest-2014The AAAI and The Ad Club have announced the call for entries for the Abbys which will be be announced at Goafest 2014. The last date for submitting entries, which can be done digitally, is Friday, April 11, 2014.

The categories for Media Abby Awards will include Use of Media (where the work will be judged on effective and creative use of media). This will include sub categories like TV, Cinema, Newspapers & Magazines, Radio, Digital Media, Outdoors, Ambient Media, Experiential including large events, sponsorship, branded content and integrated campaign.

The specialist categories (where works will be judged on its appropriateness to the target audience, regardless of the medium used) will include the two sub-categories of youth marketing and pro-bono marketing.

There will also be the South Asia Category (excluding India) where the Best Use of Integrated Campaign will be awarded. There will be a total of 15 categories including the South Asia category.

This year there will be a single Media Abby Grand Prix Award across all categories. This will go to the best among all the Gold winners.

Rules and regulations for the Media and Creative Abbys are available at http://theadvertisingclub.net/. Submissions will also have to be accompanied by an entry form (which can be downloaded from the site) and a case study. The Entry Form should be signed by the representative from Agency and Client.

Info@BestMediaInfo.com

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