Shortlists announced for Rising Star Awards 2021 [VIEW]

Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent

RECMA rates Maxus India as ‘Most Dominant Agency’ 4th year in a row

The RECMA report is a qualitative assessment for 2013 for all leading media agencies in India, basis two parameters – ‘Vitality’ and ‘Structure’ BestMediaInfo Bureau | Mumbai | March 3, 2014 recma_logo Maxus India has retained the title of the ‘Most Dominant Agency’ for the fourth year in a row, according to the RECMA 2013 report. It was the only media agency to be rated as “dominant”. The RECMA report is a qualitative assessment for 2013 for all leading media agencies in India, basis two parameters – ‘Vitality’ and ‘Structure’. This is the highest level of ratings awarded by RECMA for the agency that demonstrates a balance between the two parameters. Kartik Sharma, Managing Director, Maxus India, said, “2013 has been an exciting year for us. We won 17 new businesses worth over Rs 600 crore. We made substantial investments to strengthen our offering across core media, digital, branded content and activation. This is also reflected in the number of industry awards the agency won during the year.” Sharma added, “From a people point of view, the new RECMA ratings are an indicator of the 10/10 vision that drives us to delight our clients and customers. We are governed by Passion, Agility, Collaboration and an Entrepreneurial spirit (PACE), a mission statement that drives us to deliver the very best and meet challenges head on.” 2013 has been an exciting year for Maxus in India. New business wins include Tata Global Beverages, Unitech, Nestle India, Kotak Mahindra, Redbus.in, Ruchi Soya and Musafir.com to name a few. They also retained the media duties for L’Oreal in India in a very aggressive pitch across agencies. Maxus India also saw several high profile talent related milestones, with Ajit Varghese moving into a new role as CEO - APAC, Maxus, and Kartik Sharma taking over as the new MD of Maxus India. Maxus India also began 2014 on a high note with several breakthrough campaigns like “Power of 49” for Tata Tea, a senior management promotion with Sanchayeeta Verma as Head, Maxus South, and Anand Chakravarthy joining as Head Maxus, West. Info@BestMediaInfo.com
Advertisment
Post a Comment