RAPP wins Simplymarry.com business

RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign. The business will be handled by RAPP's Gurgaon office

BestMediaInfo Bureau | Delhi | March 7, 2014

Simplymarry.com has selected RAPP India as its agency. RAPP, part of the DDB Mudra Group and one of Omnicom group's multichannel agencies, will be responsible for bringing the brand's new proposition alive. RAPP's mandate will cover the full service spectrum with the mainline as well as digital aspects of the campaign. The business will be based out of RAPP India's Gurgaon office.

SimplyMarry.com, India's only 100% free matrimonial portal, is promoted by The Times of India Group, the largest media & entertainment conglomerate in the country. SimplyMarry.com offers a superior matchmaking experience for prospective brides and grooms to meet and communicate with each other. SimplyMarry.com expands the opportunities available to meet potential life partners by making it really simple to make connections and have conversations and thereby to build fulfilling relationships.

Sanjeev Kumar

Sanjeev Kumar, Business Head, SimplyMarry.com, said, “The online matrimony space in India is quite challenging with many established and new players. Over the years, we have realised that although the space has a lot of big players, the value differentiator in this category hasn't been cracked yet. We are relaunching into this competitive market with an offering unlike any the market has witnessed yet. We were looking for an agency that would help us amplify this difference. RAPP, with its unique strategic and media agnostic approach, seemed like a perfect fit.”

Venkat Mallik

Venkat Mallik, President, RAPP India, said, “The SimplyMarry team has a strategy that is designed to change the convention among matrimonial sites. A number of new innovations are planned that will change the rules of the game. To be able to disrupt the convention is a challenge that has always got us going. And we hope to do that with SimplyMarry.com. We are thrilled that SimplyMarry believed in our media agnostic approach with digital at its core. We look forward to the opportunity to relaunch Simply Marry soon.”

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