Orchard appoints Neha Contractor as VP

With 13 years of experience, she comes with a passion to reinvent and steer the agency into new adventures. She began her career as an Art Director, went on to business development, account planning and even became a CEO, all by the age of 24

BestMediaInfo Bureau | Mumbai | March 21, 2014

Neha Contractor

Just back from the North Poole, Neha Contractor is Orchard's (part of f Leo Group) newest member. With 13 years of experience in the industry, she comes with a passion to reinvent and steer the agency into new adventures. She had begun her career as an Art Director, went on to business development, acquisition, account planning and even became CEO and Co-founder of Carpe Dieum, all by the age of 24.

Previously, Contractor successfully spearheaded teams at Maa Bozell, Saatchi & Saatchi Direct, Ogilvy, Mudra Max as well as Law and Kenneth Digital. Her reputation to transform businesses precedes her. An asset for clients, she has launched various brands, offered tailormade and integrated business solutions through breakthroughs in communication strategies. She's best known for her award winning work on Parle G – The Future Genius, Miller High Life – Coolest Job in the World, Phillips and Uninor.

A traveller since 19, she has been to every continent in the world. She finds strength from getting out of her comfort zones and challenges her team to do the same. She is also a classical dancer, a theatre artist, rafting guide, sky diving instructor, dolphin trainer and a brilliant storyteller amongst other talents. Her life is a bucket list of things done and she's hungry for more.

"Neha comes with a reputation for taking organisations to the next level. She has hands on experience in not just mainstream advertising, but in Digital and Activation as well. In my conversations with Neha I found a 'can do' spirit that is perfect for Orchard. Neha is a playing captain, someone who leads from the front,” said Thomas Xavier, Chairman and National Creative Director, Orchard Advertising.

Kaushik Mitra

Contractor commented, “An agency that redefined many industries with its creative thinking like Air Deccan, Kinder Joy, Thums Up, TOI, McDonalds and many others, clearly define themselves as challengers. I have been a part of leader brands for a long time, now it's time to move on to a challenger brand! Clients don't believe in 'the line' below, above or through. We want to erase it. I'm excited to drive the integrated functions of Leo Burnett and Orchard. Watch this space for more excitement.”

Orchard is set for great times and with the support of Saurabh Varma and Kaushik Mitra, the trinity is ready to lead the company into a bright future, all the while, creating history, the agency said a in a statement.

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