The brand has worked with creative shops on project basis so far, but there was no incumbent agency on retainership before it roped in Lowe Lintas
BestMediaInfo Bureau | Mumbai | March 21, 2014
Fashion e-tailer Myntra.com has appointed Lowe Lintas as its communications partner. The decision to appoint Lowe Lintas is seen as a significant step towards Myntra's goal of becoming a $1-billion company by 2016. While the brand has been working with creative shops on project basis so far, there was no incumbent agency on retainership before it roped in Lowe Lintas.
Vikas Ahuja, Chief Marketing Officer, Myntra, said, “Lowe’s work speaks for itself – with strong examples of engaging, clutter-breaking communication campaigns across industries. Their team brings great chemistry and zest for success and we are delighted to have them on board as our partners to take brand Myntra to greater heights.”
For Lowe Lintas, Myntra comes as a significant addition to their already existing roster of some leading clients which include Tanishq, Britannia, Sonata, Fastrack, MRF, Diamler Benz, Bharat Matrimony, Future Group, Flying Machine, Tata Tea, etc.
GV Krishnan, Executive Director, Lowe Lintas, said, “E-commerce is the category of the future and is growing at a phenomenal pace. What excites us about Myntra is their vision and leadership in the fashion category. We are delighted to partner and meet their ambition to be a billion-dollar business in two years. We wish to create ‘fandom’ for Myntra and make the brand endearing, aspirational and yet inclusive to all its consumers.”
Joseph George, CEO, Lowe Lintas, summed it up, “The company and category they operate in are both future facing. They are a great bunch of guys and we’re absolutely thrilled to partner with them in their journey.”