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Kokuyo Camlin's campaign gets shortlisted for Facebook Studio Awards

Infectious designed the engaging Children's Day and Makar Sankranti campaigns for the stationery brand

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Kokuyo Camlin's campaign gets shortlisted for Facebook Studio Awards

Kokuyo Camlin's campaign gets shortlisted for Facebook Studio Awards

Infectious designed the engaging Children's Day and Makar Sankranti campaigns for the stationery brand

Sohini Sen | Mumbai | March 7, 2014

Camlin-TVC Click on the image to watch the TVC.

Stationery brand Kokuyo Camlin is known for its huge range of art and stationery products. As a trusted brand it already has a large market base. But the challenge, at this point in time, was to re-engage with their primary audience: children. Kokuyo Camlin took the opportunity of Children's Day to put their plan into action. Having launched their Facebook page just some days ago, Camlin wanted more traffic directed towards it.

The engaging print campaign has been designed by Infectious. On Children's Day, the brand put out a print ad in Bombay Times. The ad was basically a connect-the-dots picture that children would have to complete and colour, and send the image of the finished product to the brand's FB page.

(Left) Ramanuj Shastry and Nisha Singhania (Right) (Left) Ramanuj Shastry and Nisha Singhania (Right)

“The Children's Day campaign was, unlike the usual one-way communications, an engaging activity. With children painting and sending in their entries, we realised that not only did they visit the page, but hits and likes went up exponentially,” said Nisha Singhania, Co-founder & Director of Infectious.

Kokuyo Camlin also invited street children to come for a workshop where they were asked to draw their dreams and explain them. A video was made of this and uploaded on YouTube which garnered over 1 lakh views in 24 hours!

Next, Infectious designed another engaging on-ground campaign. They invited kids to a kite making workshop, invited an expert kite-maker and helped the kids to make kites. The children were given Camlin supplies to colour and decorate their kites before flying. This was also made into a video and uploaded on YouTube.

As a result of these initiatives, the digital audience went up for Kokuyo Camlin's Facebook page. Over 637 shares of the first video on Facebook were recorded. In over 24 hours, the Kokuyo Camlin Facebook page had over 15,000 likes. The campaign has now been shortlisted for the Facebook Studio awards. The Facebook Studio Awards celebrate brands and agencies doing best-in-class work on Facebook.

Visit here: https://www.facebook-studio.com/gallery/submission/childrens-day

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Kokuyo Camlin

Agency: Infectious

Co-founders/Directors: Ramanuj Shastry and Nisha Singhania

Art Director: Imran Khan

Writer: Chirag Raheja

Account Management: Amita Gurumurti

Sohini.Sen@BestMediaInfo.com

Info@BestMediaInfo.com

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