Kellogg's Chocos has launched its newest campaign. Targeting kids, JWT India has designed a virtual world called 'Chocoland' and woven the TVC around it. Children will now have access to a virtual world of their own, where they can explore new adventures, unravel mysteries of the chocolaty world and indulge in adventurous activities with their friends.
Through this integrated campaign, Kellogg's Chocos aspires to transport kids into a world of chocolaty delight where Coco the brand mascot will guide kids. While kids visit the Universe of Chocolate, they will also stand a chance to win prizes including a trip to Singapore.
Harpreet Singh Tibb, Marketing Director, Kellogg India, said, “Our research has shown that for kids, chocolaty fun is not only about taste but a delight for all senses. Kids would love to be part of their 'own world' of chocolaty fun. The brand Kellogg's Chocos strives to create memorable childhood experiences filled with fun and learning which delight both kids and their mothers. The Chocoland campaign is another step in this direction.”
The TVC gives kids a peek into the world of Chocoland. It is a mix of animation and real life shots wherein a child is seen enjoying Chocos in the morning and suddenly finds his friends and himself in an unknown land. They notice Coco as he welcomes them all to the 8th Wonder of the World – Chocoland. The kids venture around and find chocolate a volcano, a river of milk, chocolate-coated wheat fields and chocolate waterfalls.
The Chocoland campaign is an integrated promotion campaign comprising TV, digital and on-pack offers for kids. This campaign will be followed by a second TVC which will encourage kids to take part in the secret recipe hunt and explain how to win a chance to go to Singapore.
Samarth Shrivastava, VP & Client Services Director, JWT, said, “Chocoland offers a world where children can have uninhibited fun, limitless possibilities to explore and enjoy. Coco the monkey, the Chocos mascot, is their passport into the world of Chocoland; he is their friend and the fun starter. The fun stories and adventures in Chocoland have just begun.”
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