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Haresh Nayak elevated as Regional Director, Posterscope APAC

Nayak will report to Annie Rickard, Global CEO, and Ashish Bhasin, who will take on the additional role of Chairman of Posterscope and PSLive Asia Pacific

BestMediaInfo Bureau | Mumbai | March 10, 2014

Haresh Nayak Haresh Nayak

Dentsu Aegis Network today announced the appointment of Haresh Nayak as Regional Director for out-of-home (OOH) specialist Posterscope in Asia Pacific. Nayak will report to Annie Rickard, Global CEO, and Ashish Bhasin, who will take on the role of Chairman of Posterscope and PSLive Asia Pacific along with his other responsibilities as CEO Dentsu Aegis Network South Asia.

As MD of Posterscope India, Nayak built it from a startup to a market leading player in just six years, and a signficant profit contributor to the group’s Indian business. He will continue with his responsibilities in India but will work across the region to ensure Posterscope has a consistent proposition with market leading products and a maximised trading position.

Nick Waters, CEO, Dentsu Aegis Network Asia Pacific, said, “Haresh has a proven track record of success in his home market of India building Posterscope from a startup to one of the market’s leading players in the space of six years. He'll now work to drive growth and continue innovating out-of-home for our clients across the region and I look forward to seeing how the business develops under his management.”

Ashish Bhasin Ashish Bhasin

“Posterscope is a real driver for the business in India and the appointment of Haresh to the role of Regional Director is a really positive step for the brand. Working closely with Haresh, we aim to really maximise our specialist advice and products to give great value to our clients,” added Bhasin.

“I am extremely delighted to take on this role. Posterscope in the region has a strong presence and I am looking forward to building on this and offering clients specialised and differentiated out-of-home offerings” said Nayak

Nayak has spent over 15 years in the OOH and media industry and has broad experience in OOH, retail, research and management. He started his career at Prime Outdoors (a division of Primetime-IP Media Services). Prior to joining Posterscope India, he held the position of business director and national buying head at Aaren Initiative. Under his leadership, Posterscope Group launched Posterscope India in 2008.

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