ET Now and DuPont open entries for 'Power of Shunya: Challenge for Zero'

Registrations for Season 2 open from March 10 to April 10, 2014. Students from leading science, engineering and management institutes invited to develop a science-based innovation and its marketing plan to help India achieve the aspirational goal of 'shunya'

BestMediaInfo Bureau | Delhi | March 26, 2014

ET Now, in association with DuPont, is inviting entries for the second season of 'The Power of Shunya: Challenge for Zero'. The programme will showcase path-breaking revolutionary innovations and marketing strategies by the brightest minds from science, technology and business schools. The first season witnessed some ground-breaking innovations and the winners were rewarded with cash prize worth Rs 1,000,000 and an all-expense paid experiential trip to the global DuPont headquarters in the USA.

'The Power of Shunya: Challenge for Zero' invites students from leading science, engineering and management institutes to develop a science-based innovation and its marketing plan to help India achieve the aspirational goal of 'shunya' or zero – a country with zero hunger, zero malnutrition, zero accidents, zero lives lost, zero carbon footprint. The contestants are judged based on their product's innovation quotient, its functionality, its potential impact and its ability to achieve the Power of Zero.

The call for entries is open for a month, from March 10 to April 10, 2014, across colleges in all metros and other cities like Hyderabad, Pune, Ranchi, Anand, Vadodara, Chandigarh and Kozhikode.

The students can register at the kiosk at their college where a 'The Power of Shunya' evangelist will guide them through the procedure and answer any queries related to the show. Entries to 'The Power of Shunya: Challenge for Zero' can also be made online by logging on to www.powerofshunya.com.

Students can also attend 'The Power of Shunya' workshop at their respective colleges to understand the features of the show and the participation process.

Entries will be reviewed and anonymously judged by a grand jury of scientists, business leaders and scholars. The jury will shortlist entries that demonstrate outstanding creativity, ingenuity and originality.

Additional information such as entry guidelines, list of jury members, evaluation criteria and award details can be found at www.powerofshunya.com.

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