Dentsu bags creative duties of TVS Housing

Dentsu Communications was awarded the business after a multi-agency pitch, and strengthens its southern network

BestMediaInfo Bureau | Delhi | March 31, 2014

Dentsu Communications has bagged the creative duties of Emerald Haven Realty (EHRL), the housing business of the TVS group. Dentsu Communications was awarded the business after a multi-agency pitch.

Rohit Ohri

“We're delighted with this opportunity to work with TVS Housing. This win not only strengthens our relationship with the TVS Group, but also our southern network. We look forward to creating some distinctive and memorable communication on the brand,” said Rohit Ohri, Executive Chairman, Dentsu India Group and CEO, Dentsu APAC South.

Simi Sabhaney

After bagging the creative duties from the automobiles-to-realty major, Simi Sabhaney, CEO, Dentsu Communications said, “We will strive to provide impactful communication solutions in this category, which is otherwise so undifferentiated and cluttered.”

Samrat Chengapa, VP, Dentsu Communications said, “Emerald Haven Realty, rooted in the values of the TVS Group, is committed to creating homes that will bring joy to their consumers. It gives Dentsu great pride to be partnering them in this journey. We look forward to creating some impactful work for them in the near future.”

“We are happy to have Dentsu partnering us in creating value to our customers through their processes of deep customer understanding, well established creative development and global expertise,” said R Chandramouli, President and CEO, EHRL.

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