CCD signs Dbase4media for experiential marketing

To provide specialised marketing services towards client sets in banking, trade associations, insurances and tourism sectors

BestMediaInfo Bureau | Delhi | March 10, 2014

Dbase4media Group and Café Coffee Day have finalised a strategic partnership that will allow more efficient use of Café Coffee Day media platforms for experiential marketing. Dbase4media Group, which has over 100+ clients, will begin offering specialised services to CCD promotions.

Café Coffee Day is looking to Dbase4media Group to provide specialised marketing services towards client sets in banking, trade associations, insurances and tourism sectors with customised and research oriented promotional services.

Sudhanshu Srivastava, Business Head at Dbase4media Group, said, “Café Coffee Day is a strong partner with outlets across the country and we recognised the need for innovative solutions for experiential marketing. Our expertise in creating effective usage for advertising space and packages for clients can now include an offline 'askvertising' strategy. This is exactly what our clients have been asking for and we are pleased to offer the association from Café Coffee Day.”

The services rendered by Dbase4media Group will address opportunities for experiential marketing with branding. Ad Space in CCD offers customised and localised options to national  and regional clients to interact in a clutter-free environment; Pre & Post Media Analysis offers best measured outdoor network to advertise time bound product or branding per say messages; connecting it with online media gives Dbase4media clients a custom interaction to spread with more than 950 outlets in different locations to use on social media channels such as Facebook, Google+, emails, websites, and blog sites.

“Clients serviced by Dbase4media recognise that information and motivation are an effective way to communicate with the TG present in CCD outlets. Our Space allows clients to bring that message to our customers,” said S Vejay Anand, President - New Business Initiatives at Café Coffee Day. “With CCD's strong presence in local communities, customised promotional services can be created and syndicated to the most popular destinations on the web.”

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