Adfest 2014 Day 2: India secures 64 shortlists led by McCann with 35
26 shortlists are for Print Craft Lotus followed by 19 finalists for Outdoor Lotus, 11 for Design, 5 for Lotus Roots, 2 for Direct Lotus and 1 for Film Lotus. Taproot has 12 shortlists for its 'Farmer Suicide' campaign for The Times of India
BestMediaInfo Bureau | Delhi | March 7, 2014
Indian agencies have secured 64 shortlists on the second day of Adfest 2014 across the categories including Film, Outdoor, Design, Direct, Print Craft and Lotus Roots. Among the 64 finalists, maximum 26 shortlists are for Print Craft Lotus followed by 19 finalists for Outdoor Lotus, 11 for Design, five for Lotus Roots, two for Direct Lotus and one for Film Lotus.
McCann Worldwide India has alone secured 35 shortlists for its six campaigns. Taproot has secured 12 shortlists for its 'Farmer Suicide' campaign for The Times of India. Grey Worldwide India's campaign for Duracell has secured nine shortlists in different categories. TBWA\India's work for Adidas was shortlisted in two categories while Draftfcb+Ulka and BBDO India had one shortlist each.
(Yesterday, on Day 1, Indian agencies had secured 16 shortlists, of which eight wee for Press Lotus, followed by five shortlists for Film Craft Lotus, two for Media Lotus and one for Radio Lotus. Among agencies, Grey Worldwide India bagged the most shortlists at six for its work for Duracell. McCann India had three shortlists – two for its campaign for Audiobooks and one for its campaign for Star Aids Awareness. JWT India and Creativeland Asia secured two shortlists each while BBDO India, Linen and Unimagic Studios secured one shortlist each.)
The shortlists from India:
Entry Title | Brand | Agency |
Category: Film Lotus |
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Sub-Category: Best Of Sports, Fashion, Cosmetics & Luxury Goods | ||
Parallel Journeys | Nike | JWT India |
Category: Outdoor Lotus |
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Sub-Category: External/Street Signs & Street Furniture | ||
William Shakespeare | Audiobooks | Mccann Worldgroup India |
Oscar Wilde | Audiobooks | Mccann Worldgroup India |
Wall Cricket | Adidas | TBWA\India |
Rain Catching Adshel | Catchtherain.org | Mccann Worldgroup India |
Sub-Category: Point of Purchase (POP) Display | ||
William Shakespeare | Audiobooks | Mccann Worldgroup India |
Oscar Wilde | Audiobooks | Mccann Worldgroup India |
Mark Twain | Audiobooks | Mccann Worldgroup India |
Sub-Category: Guerilla Marketing | ||
Wall Cricket | Adidas | TBWA\India |
Sub-Category: Best of Food | ||
Tangerine | Big Babol | Mccann Worldgroup India |
Mango | Big Babol | Mccann Worldgroup India |
Pear | Big Babol | Mccann Worldgroup India |
Sub-Category: Best Household Product & Maintenance | ||
Duracell Positive & Negative- Dock | Duracell | Grey Worldwide India |
Duracell Positive & Negative- Console | Duracell | Grey Worldwide India |
Duracell Positive & Negative- Monkey | Duracell | Grey Worldwide India |
Sub-Category: Best of Travel, Entertainment & Communication Media | ||
William Shakespeare | Audiobooks | Mccann Worldgroup India |
Oscar Wilde | Audiobooks | Mccann Worldgroup India |
Sub-Category: Best of Public Services | ||
Farmer Suicide 1 | The Times of India | Taproot India |
Farmer Suicide 2 | The Times of India | Taproot India |
Farmer Suicide 3 | The Times of India | Taproot India |
Category: Direct Lotus |
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Sub-Category: Low Budget Mailer | ||
Health Capital | Rotract Club of Mumbai, Shivaji Park | JWT India |
Sub-Category: Best Integrated Direct Campaign | ||
The Farmer Family | The Times of India | Taproot India |
Category: Design Lotus |
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Sub-Category: Poster | ||
Duracell Positive & Negative | Duracell | Grey Worldwide India |
Bed Bug | Bausch+Lomb contact lenses | Draftfcb Ulka |
William Shakespeare | Audiobooks | Mccann Worldgroup India |
Oscar Wilde | Audiobooks | Mccann Worldgroup India |
Mark Twain | Audiobooks | Mccann Worldgroup India |
Sub-Category: Point of Sale: Small Scale | ||
William Shakespeare | Audiobooks | Mccann Worldgroup India |
Oscar Wilde | Audiobooks | Mccann Worldgroup India |
Mark Twain | Audiobooks | Mccann Worldgroup India |
Inflation | Bums on the saddle | Mccann Worldgroup India |
Oil Wars | Bums on the saddle | Mccann Worldgroup India |
Bumper | Bums on the saddle | Mccann Worldgroup India |
Category: Print Craft Lotus |
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Sub-Category: Illustration | ||
Meet the parents | Chlormint | Mccann Worldgroup India |
Election Carnival | Chlormint | Mccann Worldgroup India |
Struggling Starlet | Chlormint | Mccann Worldgroup India |
Farmer Suicide 1 | The Times of India | Taproot India |
Farmer Suicide 2 | The Times of India | Taproot India |
Farmer Suicide 3 | The Times of India | Taproot India |
Sub-Category: Best Use of Illustration | ||
Ageless Wonder - Man | Duracell | Grey Worldwide India |
Ageless Wonder - Woman | Duracell | Grey Worldwide India |
William Shakespeare | Audiobooks | Mccann Worldgroup India |
Oscar Wilde | Audiobooks | Mccann Worldgroup India |
Mark Twain | Audiobooks | Mccann Worldgroup India |
Farmer Suicide 1 | The Times of India | Taproot India |
Farmer Suicide 2 | The Times of India | Taproot India |
Farmer Suicide 3 | The Times of India | Taproot India |
Sub-Category: Art Direction | ||
Duracell Positive & Negative- Dock | Duracell | Grey Worldwide India |
Duracell Positive & Negative- Console | Duracell | Grey Worldwide India |
Duracell Positive & Negative- Monkey | Duracell | Grey Worldwide India |
William Shakespeare | Audiobooks | Mccann Worldgroup India |
Oscar Wilde | Audiobooks | Mccann Worldgroup India |
Mark Twain | Audiobooks | Mccann Worldgroup India |
Corporate Witch | Active Total Security Systems | Mccann Worldgroup India |
Sleazy Politician | Active Total Security Systems | Mccann Worldgroup India |
Soft Wrestler | Active Total Security Systems | Mccann Worldgroup India |
Sub-Category: Best Use of Computer Generated Imagery | ||
William Shakespeare | Audiobooks | Mccann Worldgroup India |
Oscar Wilde | Audiobooks | Mccann Worldgroup India |
Mark Twain | Audiobooks | Mccann Worldgroup India |
Category: Lotus Roots |
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Parallel Journeys | Nike | JWT India |
Parallel Journeys | Nike | JWT India |
The Farmer Family | The Times of India | Taproot India |
Soldier for Women | Gillette India | BBDO India |
The Farmer Family | The Times of India | Taproot India |
Also read: Adfest 2014 kicks off: India secures 16 shortlists on Day 1