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Unilever’s Rahul Welde to head Media Strategy jury at AMES Awards

James Thompson of Diageo to head Effectiveness jury  

BestMediaInfo Bureau | Delhi | February 20, 2014

Rahul Welde

The Asian Marketing Effectiveness & Strategy Awards (AMES), Asia Pacific’s premier awards for honouring outstanding marketing strategies in the region, has announced the first of its jury presidents: James Thompson and Rahul Welde.

Heading up the Media Strategy jury will be Rahul Welde, Vice-President of Media at Unilever. He is responsible for driving the media and communication agenda through a network of agencies and partners in the region and has played a pivotal role in driving digital in the region with key strategic partnerships with global as well as regional players. He is a strong advocate of non-traditional thinking and a number of projects under his stewardship have received wide acclaim and recognition. He is actively involved in industry issues and is the Regional VP Media & Marketing for The World Federation of Advertisers (WFA) and Chairman of Mobile Marketing Association (MMA), APAC.

Commenting on his position as jury president, Welde said, “It’s fantastic that the AMES are recognising Media Strategy as its own section in 2014 and I am very much looking forward to being a part of this category in its inaugural year. Media strategy is a crucial part of any marketing campaign and I can’t wait to see the unique, imaginative and innovative ways in which the region has deployed it to achieve quantifiable results.”

Media Strategy Jury: Rahul Welde, Vice-President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia – Jury President Amcke Becker, Marketing Excellence Manager, Asia & Middle East, Friesl and Campina Bindu Sethi, Chief Strategy Officer, JWT India Catherine Williams, Partner, Strategy, Asia Pacific, Mindshare Chun-Yu Shih, General Manager, WebGene Inc. Donna Kim, Media Strategy Director, South Korea, Cheil Worldwide Guy Hearn, Chief Innovation Officer, Asia Pacific, Omnicom Media Group Jerry Blanton, Vice President & Global Marketing Director, Asia & EMEA, Citibank Joe Nakamura, CEO, Japan, UM Koichi Yamamoto, Senior Planning Director, Japan, Dentsu Inc. Lilian Leong, Managing Director, Hong Kong, IPG Mediabrands Lizzie Nolan, Asia Pacific Head of MediaCom Beyond Advertising, MediaCom Malcolm Hanlon, Chief Operating Officer, Asia Pacific, ZenithOptimedia Masashi Ariizumi, Senior Planning Director, Japan, ADK Neil Stewart, Global Chief Client Officer, Maxus Ranganathan Somanathan, Chief Operating Officer, South East Asia, Starcom MediaVest Group Rohan Jha, Senior General Manager of Media & Promotions, Sony Music Entertainment India Sean O'Brien, CEO, Asia Pacific, Carat Sean Rach, Regional Director, Brand and Corporate Affairs, Prudential Corporation Asia Stephanie Bell, Regional Media Director, China, Australia, Japan and Korea, L'Oreal Torie Henderson, President, Global Account Management, Asia Pacific, Omnicom Media Group

James Thompson, Global Managing Director, Diageo Reserve, will chair the Effectiveness jury. Born British (and also an American citizen), Thompson left the UK in 1996 for an adventure and still hasn’t returned. He has been with Diageo since 1994 in a variety of roles and locations but is currently based in Singapore to lead the luxury business for Diageo. Prior to joining Diageo he worked for Unilever in London, New York and Brussels. He is a strong advocate of the impact creativity can have on businesses, and of the opportunities businesses offer people to create legacies and transformation. He believes that a combination of rigour and flair is a vital recipe for commercial success.

Commenting on his role as jury president, Thompson said, “I am delighted to have been invited to chair the jury at this year’s AMES. This event has become one of the most prestigious on the region’s awards circuit. It celebrates brilliant joined-up thinking and the effectiveness that great execution of that thinking generates. It is exciting to have an opportunity to review the best of the best work – with a distinguished panel from across the industry.”

Effectiveness Jury: James Thompson, Diageo, MD Global Reserve – Jury President Ashutosh Srivastava, Chairman / CEO, APAC, Russia & Emerging Markets, Mindshare Charles Cadell, President, Asia Pacific, McCann Worldgroup Cheuk Chiang, CEO, Asia Pacific, Omnicom Media Group Chris Thomas, Chairman / CEO, BBDO Asia, Middle East and Africa, Chairman of Proximity Worldwide, BBDO/Proximity ? Christine Xu, VP and CMO, China, McDonald's, David Brain, President & CEO, Asia Pacific, Middle East, Africa, Edelman David Mayo, CEO, Bates CHI & Partners Asia Dick van Motman, Chairman & CEO, Dentsu Aegis Network/Southeast Asia, Dentsu Aegis Network Freddy Bharucha, General Manager, Asia Marketing, Procter & Gamble Gavin Ashcroft, Chief Strategy Officer, Australia & New Zealand, Carat Gerry Boyle, Chairman, Asia Pacific, ZenithOptimedia Harpreet Singh Tibb, Director of Marketing, India & South Asia, Kellogg Hyoung Do Lee, Planning Director, South Korea, Cheil Worldwide Jarek Ziebinski, President, Asia Pacific, Leo Burnett Keith Smith, President, International, TBWA Group Mark Heap, CEO, Asia Pacific, MediaCom Matthew Godfrey, President, Asia, Y&R Nirvik Singh, Chairman & CEO, Asia Pacific, Grey Group Paul Heath, Chairman & CEO, Ogilvy & Mather Asia Pacific Rob Campbell, Regional Head of Planning, Wieden + Kennedy Rupen Desai, Regional President, Asia Pacific, Lowe + Partners Sarah Reiter, President, Asia Pacific, FutureBrand Steve Blakeman, CEO, Asia Pacific, OMD Vikram Sakhuja, Global CEO, Maxus Worldwide Vishnu Mohan, CEO, Asia Pacific, Havas Media Group Wong Mei Wai, Head of Marketing, Vietnam, Asia Pacific Breweries

Terry Savage, Chairman of Lions Festivals, commented, “We’re delighted that James and Rahul are joining us as we expand the awards to include strategy alongside effectiveness. They are proven achievers in the industry and it will be fantastic to work with them as we look to award truly ground-breaking work from across the region.”

A further two new awards categories – Digital Strategy and Data & Analytics – are also being introduced this year and details of the jury presidents and their juries for them will be announced soon.

Entries into the AMES are being accepted until March 7, 2014. Submissions can be made through the website, www.ames.asia, where further details of rules and fees can also be found. The winners of the 2014 AMES will be announced and honoured on stage at the dedicated Awards Ceremony, which this year takes place in Singapore on May 29. Anyone wishing to be a part of the celebrations can book their place at http://www.ames.asia/general/attend-the-festival.

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