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Tupperware is steaming it in offices

DDB MudraMax has created visibility and awareness about Tupperware’s ‘Steam it’ through a campaign that targets groups of office-going people in eight metros

BestMediaInfo Bureau | Delhi | February 6, 2014


As we move into a New Year, most of us have made resolutions of eating right to get fit and stay fit. Keeping in mind this solemn oath that most of us have made to ourselves, Tupperware India, the leader in innovative branded food storage, preparation and serving products, now takes a step forward by introducing Tupperware Ultimo ‘Steam it’ as the ultimate product for all steaming solutions for keeping your health at the forefront.

Steaming is one of the best cooking methods for maximising the natural taste and colour of food, while retaining most of its natural nutrients. Steaming vegetables not only preserves their nutrients, but also brings out their colour and enhances their flavour. With the ‘Steam it’, now making nutritious, delicious, light and low-calorie steamed recipes has become very easy.

Tupperware’s office campaign is yet another endeavour to conveniently provide customers with healthy, tasty food by using the method of steaming. The activity in offices is designed to break the office monotony by creating interesting and informative short breaks educating office-goers on steaming and other Tupperware products, along with fun-games highlighting the opportunity for empowerment of women. Tupperware’s office campaign will run across over 180 corporate offices in cities all over India.

DDB MudraMax has created visibility and awareness about Tupperware. The team created artistic display rack to introduce the new range of offerings. The on-ground activation is on-going at different 180 corporate offices and parks with customised setup. The campaign with target groups of office going people is on in eight metros till February 28, 2014.

Chandan Dang Chandan Dang

Chandan Dang, Chief Marketing Officer, Tupperware India, said, “This year, Tupperware remains focussed on promoting healthy eating. Through products like ‘Steam it’ and other products in our range, Tupperware is on a mission to educate people on the significance of eating light and healthy,  staying fit – and steamed food is definitely a route towards a healthier life. We want to inspire people to minimise methods like deep frying and adopt steaming as a regular cooking process. It not only retains the nutrition of the food but also its true flavour without having to add any outside taste makers. To top it all, it is simple and hassle-free. To educate people on this healthier option of cooking, Tupperware is conducting office campaigns to reach out to the audience that consciously strives for a healthy life. Through this activity in corporate offices across cities we want to help people opt for the best choice.”

Mandeep Malhotra Mandeep Malhotra

Mandeep Malhotra, President, OOH, Retail and Experiential, DDB MudraMax, said, “Tupperware is part of most urban homes in metros. The brand is built on engaging beyond just tangible benefits of hardware sales. To us this was an insight which led to a great content that started conversations at social engagements.”


Agency: DDB MudraMax

Office Head: Mandeep Malhotra

Head – Ideas and Planning: Aneil Deepak

Business Head: Alvin Dsouza

Creative Head: Arpan Jain

Account Management: Samir Vithlani

Client Servicing: Pankaj Narsian

Creative: Chandan Jadhav, Kieran Baptista

Operations: Amit Tulsan, Sanjay Pandey, Gurpreet Vegal


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