There is a Catch Sprinkler for everybody

The campaign has been developed by Everest Brand Solutions with brand ambassador in multiple avatars

BestMediaInfo Bureau | Mumbai | February 26, 2014

Click on the image to watch the TVC.

The DS Group has launched a new campaign for its Catch range of tabletop sprinklers. The communication has been developed and executed by Everest Brand Solutions. Vidya Balan, the brand ambassador for Catch (who appeared in the recently released Catch Spices campaign) features in the latest campaign.

In India, Catch Sprinklers is the market leader in the tabletop Salt and Seasoning dispensing category. The neat, easy-to-use range of sprinklers has revolutionised the way Indians customise foods & snacks according to their tastes. They are made from the best of raw materials, and come in a user-friendly packaging so as to offer the consumer convenience and hygiene. Catch Sprinklers are available in six different variants: Table Salt, Black Pepper, Black Salt, Chaat Masala, Dahi Masala and Sendha Namak.

OP Khanduja

OP Khanduja, Associate Business Head, Dharampal Satyapal Ltd (Foods Division), said, “Catch Sprinklers have been a trend setting and innovative range of products since its launch more than two decades back. In keeping with its image the campaign is a clutter-breaking one and brings out the element of individuality that Catch Sprinklers stand for. This will surely convey the special characteristics of Catch Sprinklers to consumers and certainly help in strengthening the brand further.”

Samir Chonkar

Sameer Chonkar, ECD, Everest Brand Solutions, commented, “While ideating for this campaign we hit upon a simple insight: that no two individuals are alike. They look different, their likes and dislikes are different and so are their preferences for taste.”

The film starts off by showing Vidya Balan surprised to see everyone in town look exactly like her. Towards the end the film, it is revealed that every individual is different and so are their preferences for taste – and Catch Sprinklers lets them add a personal touch to their food.”

Hence, the tagline for Catch Sprinklers came up which goes 'Khaane ko dijiye aapka apna Catch Touch'.

The TVC is being made in 45sec, 30sec, 20sec, and 10 sec durations. This is 360 degree campaign involving TVC, print, POS, OOH and activation.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Agency: Everest Brand Solutions

Servicing team: Naveen Saraswat, Manish Thapliyal

Creative team: Rumi Mitra, Arnab Banerjee, Vineeta Grover

Executive Creative Director: Samir Chonkar

National Creative Director: Rahul Jauhari

Production House: 7films

Director: Lloyd Baptista

Info@BestMediaInfo.com

Info@BestMediaInfo.com