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Social Wavelength will manage the digital and social media mandate of the premium fabric brand
BestMediaInfo Bureau | Mumbai | February 12, 2014
Raymond Ltd has appointed social media agency, Social Wavelength, to manage their digital and social media mandate. Social Wavelength won this account following a multi-agency pitch.
The Raymond Group, launched in 1925, is one of India's largest branded fabric and fashion retailers. Today, Raymond has the distinction of being the world's largest integrated producers of worsted fabrics.
Mrinmoy Mukherjee, Chief Marketing Officer, Raymond Ltd, said, “At Raymond, over the last six months we have been working towards sharpening and contemporising our marketing eco system. Towards that purpose, we have conducted multi-agency pitches to form partnerships with the best talent available. We understand and recognise the importance of digital engagement and with Social Wavelength's strength, expertise and experience in the field of digital media, we are sure they will help us connect with our audience effectively.”
Sanjay Mehta, Joint CEO, Social Wavelength, added, “We are delighted to work with one of India's iconic brands, Raymond. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are excited to embark on this journey with Raymond.”