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Scarecrow celebrates fourth anniversary – 'Aam Aadmi' style

Agency organises awards to felicitate the unsung heroes of Indian advertising

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Scarecrow celebrates fourth anniversary – 'Aam Aadmi' style

Scarecrow celebrates fourth anniversary – 'Aam Aadmi' style

Agency organises awards to felicitate the unsung heroes of Indian advertising

Sohini Sen | Mumbai | February 7, 2014

(L-R) Milind Aglave, Daisy Joseph and Dileep Khomne. Click on the image to enlarge. (L-R) Milind Aglave, Daisy Joseph and Dileep Khomne. Click on the image to enlarge.

Scarecrow decided to celebrate its fourth anniversary with a bang – but of a different kind. The agency organised an awards show honouring the people behind the scenes in the advertising industry.

Calling it the 'Aam Aadmi Party', Scarecrow decided to give awards to 24 deserving and inspirational individuals from the advertising industry. However, unlike the creative directors and account handlers, this time the recipients came from different walks of the industry. While someone got it for being the rain-creator, another took an award for being the hairdresser for most brands. Literally, the unsung aam aadmis of advertising were felicitated through this show.

“Anniversary parties would always be there, like gatherings and celebrations. We thought that we should do something more meaningful. After thinking for quite some time we decided to award those people who are often just not mentioned. They are the unsung heroes. We wanted to know how to communicate that. Keeping in mind the recent news updates, we decided to call it the Aam Aadmi Party,” explained Manish Bhatt, founder-director, Scarecrow Communications.

Present on the occasion were some well-known names from the advertising and related industries. Other than Scarecrow's Manish Bhatt, there was also Rajiv Rao from Ogilvy, Aditya Birla Group's Ajay Kakar, Percept's Ajay Chanwan and Underdog's Vikram Gaikwad.

Among the award recipients was Ad Club's COO, Bipin Pandit, who was felicitated for his contribution to different events of the ad industry.

“I feel the thought behind this entire award is very good. It was hitherto not done, and coming from an agency, it is all the better. It should happen more. Looking at the response they have got, they may consider converting it into a good property,” commented Pandit.

The format was simple. Scarecrow asked important people from the industry to nominate and recommend people for the award. With many recommendations, the team worked hard to narrow it down to 24 well-deserved winners. While the agency doesn't plan to make this a yearly event, they are hoping that the format will be picked up by more ad agencies or advertising bodies in near future.

Sohini.Sen@BestMediaInfo.com

Info@BestMediaInfo.com

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