MRUC was banking on RSCI bailing it out of the difficult situation it had run into following stiff opposition from 18 leading media houses
BestMediaInfo Bureau | Mumbai | February 19, 2014
For now, this is the final blow for the controversial IRS 2013 findings that were announced recently. The Readership Studies Council of India (RSCI), at its meeting held in Mumbai today, has put the IRS 2013 findings in abeyance.
According to informed sources, the data will be kept in abeyance till end of March to enable proper validation. Media houses will then take a call depending on the outcome of the validation.
In a statement titled âRSCI decides the way forward for IRS 2013â, MRUC informed about the decisions taken after the meeting, which are:
It may be recalled that MRUC was banking on the RSCI bailing it out of the difficult situation it had run into following stiff opposition from 18 leading media houses who cried foul, which led to the Indian Newspaper Society (INS) serving a 24-hour ultimatum to MRUC to withdraw the new IRS findings.