4th India Digital Awards: Interactive Avenues is Digital Agency of the Year
Grey Digital won the Best Digital Integrated Campaign for Cadbury India. VSS Mani of JustDial is Digital Person of the Year at
BestMediaInfo Bureau | Delhi | February 12, 2014
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IAMAI has announced the winners of the 4th India Digital Awards coinciding with 8th India Digital Summit 2014. The awards this year had five categories and 22 sub-categories for the internet and mobile value added services industry. The categories are Digital Advertising; Website; Mobile; Viral Marketing Campaign and Special.
Interactive Avenues was declared Best Digital Agency of the Year. Grey Digital won the Best Digital Integrated Campaign for Cadbury India.
While BCCI's #ThankYouSachin campaign was awarded Viral Marketing Campaign of the Year, the coveted Best Digital Person of the Year was awarded to VSS Mani of JustDial. Best Entertainment Website of the year was www.gaana.com.
Winners of 4th India Digital Awards
| Category |
Winner |
| Best Display Campaign Award |
Pepsi India by The 120 Media Collective |
| Best Search Marketing Campaign (Joint Winners) |
Jubilant Foodworks Ltd by Blazar & Big Tree Entertainment Pvt. Ltd by Interactive Avenues Marketing Solutions Pvt. Ltd |
| Best Email Marketing Campaign |
ICICI Lombard |
| Best Social Media Marketing Campaign |
Bestseller Group by WATConsult & Cadbury India Mondelez International by Madison Media Pinnacle |
| Best Digital Integrated Campaign |
Cadbury India by Grey Digital |
| Best Execution of Performance Campaign |
Tata Docomo by ibs |
| Best eCommerce Website |
www.caratlane.com |
| Best Local Language Website |
www.navbharatimes.com |
| Best News Content Website |
www.ndtv.com |
| Best Travel Website |
www.travelkhana.com |
| Best Financial Website |
www.policybazaar.com |
| Best Entertainment Website |
www.gaana.com |
| Best Educational Website (Joint Winners) |
www.meritnation.com & www.simplilearn.com |
| Best Brand/Product Website |
www.ssangyongrexton.in |
| Best Advertising or Marketing on Mobile |
Platinum Guild India by GroupM India |
| Best Consumer Mobile Service |
Gamechanger & PHD India |
| Best Mobile Enterprise Product or Service |
SPRIN Technosys |
| Best Mobile Money Product or Service |
One97 Communications |
| Best Innovative Mobile App (Joint Winners) |
BookMyShow App by Big Tree Entertainment & Adaptxt App by Keypoint Technologies |
| Best Digital Person of the Year |
VSS Mani |
| Best Digital Start-up of the Year |
www.urbanladder.com |
| Best Digital Agency of the Year |
Interactive Avenues Marketing Solutions |
| Viral Marketing Campaign |
BCCI's #Thank You Sachin Campaign |
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