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IAA announces 2nd edition of the ‘IAA Leadership Awards’

To be held on March 1 in Mumbai, the awards will celebrate excellence in Marketing, Advertising and Media across 12 industry categories

BestMediaInfo Bureau | Mumbai | February 5, 2014

IAA-Leadership-Award

Following a remarkably successful debut last year, the India Chapter of the International Advertising Association (IAA) today announced the 2nd edition of the IAA Leadership Awards. India’s leading Hindi General Entertainment Channel (GEC), Colors, is the ‘presenting’ partner for the awards. Hailed as one of the most credible and coveted awards in the industry, the IAA Leadership Awards salute the excellence of marketers across 12 industry categories.

The awards would be presented at a grand ceremony on March 1, 2014 at the Grand Hyatt, Kalina, Mumbai.

The awards recognise and honours contributions of various leaders from the advertising and media industry who have excelled in the last year and have helped the industry grow from strength to strength. What makes this award unique is that it recognises excellence across marketing, advertising and media, and brings these gifted leaders together on a platform. The IAA Leadership Awards promises to be bigger and better than last year’s inaugural event. The IAA Leadership Awards would be presented by Union Minister of Information & Broadcasting, Manish Tewari.

Srinivasan K Swamy Srinivasan K Swamy

Srinivasan K Swamy, President, IAA India and VP-Development, IAA Asia Pacific, and Chairman RK Swamy BBDO, said, “Last year’s IAA Leadership Awards received great feedback from all sections of the industry. We believe that the pursuit of excellence needs to be recognised and those leaders who have delivered spectacular brand and engagement solutions need to be honoured. More so, these leaders would serve as an inspiration to one and all. Our process is constantly being fine-tuned to ensure that these awards remain the benchmark for excellence in our industry.”

Raj Nayak Raj Nayak

Commenting on the association, Raj Nayak, CEO, Colors, said, “We are excited to continue our association with the IAA Leadership Awards for the second year in a row. Our commitment to excellence in every aspect of our own corporate culture resonates with the core idea behind these awards. In as much as we see our channel as the medium that connects brands with consumers in an effective manner, these awards connect excellence with corporate leaders in a similarly effective manner.”

To ensure the authenticity and credibility of the awards and maintain the highest level of transparency at all stages, IAA has a task force which looks at various performance criteria in every category under consideration, like revenue/market share growth, marketing initiatives undertaken, innovative schemes, launches, advertising spends, etc., to shortlist the nominees. Nielsen (India) was engaged thereafter to have the nominees voted upon by senior marketers from the same industry to pick the final winner. Ernst & Young LLP will look at the process to satisfy itself of its fairness and will officially tabulate the results.

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