Colors associates with Idea and Gionee for 'Khatron Ke Khiladi'

Idea comes on board as Presenting sponsor and Gionee Smartphone as Powered by Sponsor; hosted by action maestro Rohit Shetty, the show will go on air in March

BestMediaInfo Bureau | Mumbai | February 26, 2014

Colors' upcoming show, 'Khatron Ke Khiladi – Darr Ka Blockbuster', is all set to up the ante with thrilling action with action maestro and entertainer Rohit Shetty along with celebrity contestants. Telecom major Idea Cellular and Gionee Smartphone have associated with the 5^th season of Fear Factor Khatron Ke Khiladi as Presenting Sponsor and Powered by Sponsor, respectively.

The adrenalin filled, high-octane adventure with Rohit Shetty as the stunt architect promises to create an unparalleled viewing experience that will help the sponsors connect with their core target group. The show produced by Endemol India is currently being shot in South Africa and will hit TV screens in March 2014.

Raj Nayak, CEO, Colors, said, “Khatron Ke Khiladi, over the past few years, has created a strong brand value in the minds of the audiences who associate the show with unlimited blockbuster action and entertainment. Through innovative integration and branding opportunities, we are looking forward at creating synergies that will mutually benefit us and our sponsors.”

Speaking about their association, Sashi Shankar, CMO, Idea Cellular, said, “This is the third season of Khatron Ke Khiladi where we are associating with Colors as the Presenting Sponsor. The show has garnered high visibility over the seasons and has helped us in creating high recall amongst our target audience. This time around we are looking forward to engage with our consumers through multiple initiatives that will further our brand proposition.”

Arvind. R Vohra, Gionee Smartphones India Head, said, “Gionee being a global brand sees Khatron Ke Khiladi as a great opportunity to connect with our target audience. This genre is a perfect way to reach out and establish connect with the young and adventurous new generation. Gionee believes in creating a benchmark in innovation with every new offering and KKK is the apt choice to connect with those who too believe in taking greater risks to achieve the best. We have created some very exciting integration in the show and hope that the consumers will enjoy the same.”

Additionally Mahindra Scorpio and Amul Macho have come on board as Associate Sponsors.

The 5^th season will feature young and talented Bollywood actors Mugdha Godse, Nikitin Dheer, Ranvir Shorey, Rajniesh Duggall, Ajaz Khan, television stars Gauahar Khan, Kushal Tandon, Pooja Gor, Dayanand Shetty, cricket commentator Rochelle Maria Rao, choreographer Salman Yusuf Khan, television couples Gurmeet Choudhary & Debina Bonnerjee and Karanveer Bohra & Teejay Sidhu, model-turned-actor Deana Uppal, and Bollywood stuntwoman Geeta Tandon.

Info@BestMediaInfo.com

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