CASBAA India Forum 2014 to focus on Indian content going global

Slated for March 5, high-level panelists to discuss what it takes to become global level players

BestMediaInfo Bureau | Delhi | February 26, 2014

CASBAA's annual India Forum will take place on Wednesday, March 5, 2014 in New Delhi. An international and local roster of high-level speakers will explore the Indian cable and broadcasting markets in the context of the global economy and challenging regulatory regimes.

CASBAA is an association for digital multichannel television, content, platforms, advertising and video delivery across Asia.

“With over 146 million non-terrestrial TV connections in the country representing a 92 per cent reach of the population and multi-channel TV accounting for nearly 90 per cent of TV advertising, India continues to be one of the most important markets in the Asia Pacific,” said Christopher Slaughter, CEO, CASBAA. “But to be truly successful nowadays, it takes more than doing well in your own backyard. This year's forum will explore what it takes to be a factor on the global stage.”

Bringing their unparalleled knowledge and experience, thought-leaders representing the many facets of the broadcasting industry will participate in a variety of keynotes, panel discussions and conversations to explore the India market. Confirmed guests for 2014 till now include Dr Rahul Khullar, Chairman, TRAI; Parameswaran N, Principal Advisor, Broadcasting & Cable Services, TRAI; Punit Goenka, MD & CEO, Zee Entertainment; Raj Nayak, CEO, Colors; Satyajit Sen, CEO India, Zenithoptimedia; MN Vyas, MD, Essel Shyam; Jagdish Kumar, MD & CEO, Hathway Cable & Datacom;, Siddharth Jain, MD, South Asia, Turner International India; Bharat Ranga, Chief Content & Creative Officer, Zee Network; Narayan Rao, Executive Vice-Chairperson, NDTV and President, NBA; Keertan Adyanthaya, MD, India, Fox International Channels; and Shailesh Shah, Secretary-General, IBF, amongst others.

Themed “Indian Content: Going Global?”, the forum will provide a platform to look inwards on issues such as the ongoing digitisation of the country's cable networks and the state of the DTH industry as well as global issues including foreign direct investment and the 'internationalisation' of Indian content.

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