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As D&AD 2014 approaches, Graham Fink says ‘I Wish I’d Done That’

O&M China CCO joins series ahead of February 5 extended entry deadline, and has chosen the world’s smallest stop-motion film – created by IBM – as the piece of work that’s turned him green with creative envy

BestMediaInfo Bureau / Delhi / February 3, 2014

DandAD-TVC Click on the image to watch the TVC.

With the clock ticking down towards the entry deadline, D&AD has saved one of the best until last in its ‘I Wish I’d Done That’ series: Chief Creative Officer of Ogilvy & Mather China, Graham Fink.

Fresh off his debut exhibition, NOMADS, earlier this month, Fink has chosen the world’s smallest stop-motion film as the piece of work that’s turned him green with creative envy. Created by IBM and verified by the Guinness Book of World Records, researchers used a unique, Nobel prize-winning microscope to capture, position and shape individual atoms in order to produce 242 frames and one remarkable film.

“IBM are making history with the memory chip, but the advertising guys are making history with the creative work; and that’s very rare,” said Fink. “It’s an idea beyond advertising and I really wish I’d done that. If I had done it, I could probably retire!”

Once again, Factory Fifteen’s captivating animations frame the series, providing a glimpse within the rich history of D&AD and the Yellow Pencil. Closer inspection reveals some of the most awarded work in recent years, including Heatherwick Studio’s Olympic Cauldron, McCann Erickson’s Dumb Ways to Die and Channel 4’s Meet the Superhumans.

The films were developed by Wieden+Kennedy London to support the call for entries for the D&AD 2014 Professional Awards. The deadline for entries has been extended to Wednesday, February 5, but all entries made in this period will incur a 20 per cent surcharge.

Previously in the ‘I Wish I’d Done That’ series, ad legend Dan Wieden discussed the Climate Name Change Campaign by 350Action, digital guru Iain Tait explained the genius behind the Philips Hue Lightbulb, and designer Jessica Walsh talked about her love of the Whitney branding by Experimental Jetset. Most recently, Rankin sat down with D&AD to champion the work of Matthew Frost and his wry parody ‘Fashion Film’ and Naked CCO and Partner Fernanda Romano discussed Director Casey Neistat’s inventive use of a film budget to promote The Secret Life of Walter Mitty.

The TVC:

[youtube]http://www.youtube.com/watch?v=4u1R901qjiY[/youtube]

Credits:

Creatives: Toby Treyer-Evans & Laurie Howell

Creative Directors: Tim Vance & Paul Knott

Executive Creative Director: Tony Davidson

Agency producer: Andrew Shelton

Accounts: Alex Rodgers & Sophie Moss

Agency Editor: Ben Hutton

Production Company: Nexus Productions

Directors: Factory Fifteen

D&AD only awards work of the highest standard. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only the very best work receives the coveted Yellow, White and Black Pencils. All awarded work appears in the D&AD Annual, and In Book and Nomination winners can claim Pencil Slices to mark their achievement.

The pinnacle of creative achievement across the design, advertising and digital industries, the D&AD Awards have been running since 1962.

For information on how to enter this year’s Awards, visit: http://www.dandad.org/awards14

Info@BestMediaInfo.com

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