Tanmay Mohanty to head Performics, Resultrix at ZO Group

Mohanty takes over from Gulrez Alam who moves to Singapore as Chief Development Officer, APAC

BestMediaInfo Bureau | Mumbai | January 8, 2014

Tanmay Mohanty

After founding, growing and leading Resultrix as Global COO for close to five years and making it a name to reckon with in the digital marketing industry, Gulrez Alam moves to Singapore as Chief Development Officer, APAC. In this role, he will be working with Gerry Boyle to lead New Business and develop as well as evangelize Digital in the APAC region for ZenithOptimedia.

Tanmay Mohanty, who has played a pivotal role in shaping Resultrix under Gulrez for more than a year now, will be taking on the mandate of MD, Performics India, and will be in-charge of leading both Performics and Resultrix operations in India. He will also help ZO Group to further develop and grow its digital capabilities. In his new role, he will directly report to Anupriya Acharya.

Gulrez Alam

Alam commented, “I totally believe in ZenithOptimedia's Live ROI philosophy. I am excited about offering data-led solutions to clients across mainline and digital media. And also looking forward to working with a very passionate, performance and excellence driven team at the ZO APAC office. As I move, I am totally confident in Tanmay taking over the India responsibilities from me and am sure he will take the organisation to greater heights.”

Mohanty is all geared to take Resultrix and Performics to the next stage. He said, “At ZenithOptimedia Group, we all have thoroughly imbibed the Live ROI philosophy and all our digital and mobile offerings across Content, Creative, Communication have Performance culture at the core.”

Anupriya Acharya

Acharya said that Resultrix has been a spectacular success story and will continue to be a competitive advantage for the ZenithOptimedia Group in India. “As the client requirements becomes more sophisticated and move from vanilla to more expertise based solutions, the competitive advantage will get even more sharply defined. She said, "Our revenues from digital as ZO Group in India are already upwards of 40 per cent and we will focus to grow this further in the coming years," she said.

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