Sabhaney, a longtime Ogilvy veteran, replaces Arijit Ray who moves to Dentsu India Group to lead new business strategyÂ Â
BestMediaInfo Bureau | Delhi | January 16, 2014
Though it was known for some time, Dentsu India Group yesterday formally announced the appointment of Simi Sabhaney as the new CEO of Dentsu Communications. Arijit Ray, who was CEO of Dentsu Communications, will move to Dentsu India GroupÂ to lead the groupâs new business initiatives. He will be working closely with Rohit Ohri, Executive Chairman, Dentsu India Group, to plan and implement new business development strategies for the group.
Sabhaney is an advertising veteran with more than 24 yearsâ standing. Before joining Dentsu, she was with Ogilvy as President - Bangalore and Chennai. She has spent over 23 years at Ogilvy and has worked on diverse categories like lifestyle, FMCG, services, social sector as well as realty, and on several accounts including Unilever's F&B brands, Cadbury, Titan, Madura Garments, ITC Foods, SABMiller, The Hindu and many more. Her journey at O&M has taken her from Account Executive to President. While she was primarily based in Ogilvy's Bangalore office, Sabhaney also spent around four years in Ogilvy's Mumbai office, where she worked on Unilever and Cadbury.
A psychology graduate from Punjab University, she completed her postgraduation in Mass Communication from Centre for Mass Media, Delhi. She will be based in Dentsu Communicationsâ Bangalore office, and her mandate is to spearhead and strengthen the team and take Dentsu to new heights.
Rohit Ohri said, âItâs been great going for us at Dentsu Communications. Iâm looking to Simi to now lead the agency into its next phase of growth. Simiâs vast experience on diverse categories will truly add value to our clientâs brands and businesses. I love her passion for the business. This passion, I believe, is what will take Dentsu Communications to newer heights.â
Speaking on her appointment as the new CEO of Dentsu Communications, Sabhaney said, âHalf an hour into my meeting with Rohit and I had made up my mind. I am ready to take the plunge and experience the unknown. I am ready for the adrenalin rush. I look forward to nurturing, consolidating and growing both internal and external relationships.â
Dentsu Communications under Arijit Rayâs leadership saw impressive growth. The agency won multiple businesses, expanded into new geographies and infused top notch talent across various locations.
Commenting on Rayâs move to the Dentsu India Group, Ohri said, âArijit has been a great partner to me in Dentsuâs new exciting journey in India. I now wish to leverage his strengths in new business development for the entire group. I wish him all the luck in his new role.â
On successfully leading Dentsu Communications and on becoming a part of the Dentsu India Group, Ray said, âIt was a pleasure working with Rohit and the journey across the last 20 months to grow Dentsu Communications across offices into the largest agency of the Dentsu India Group has been incredible. I now look forward to working closely with him to spearhead the New Business Acquisition strategy and efforts of Dentsu India Group. I wish Simi a great innings with Dentsu. With her vast experience on brands, I am sure she will leverage the momentum to chart out the next phase of growth for Dentsu Communications.â