Chief Creative Officer at Y&R MENA, Zag is a passionate typographer, designer, poet and creative sage, and has been instrumental in turning the creative spotlight onto the Middle East since moving to Dubai from Mumbai in 1997
BestMediaInfo Bureau | Delhi | January 7, 2014
Adfest has announced that Shahir Zag, Chief Creative Officer at Y&R MENA, Dubai, is joining this yearâs festival as Jury President of the Outdoor Lotus category. A passionate typographer, designer, poet and creative sage, Zag has been instrumental in turning the creative spotlight onto the Middle East since moving to Dubai from Mumbai in 1997.
In 2012, he was ranked No. 1 Copywriter, No. 1 Art Director and No. 2 Chief Creative Officer in the world by the Big Won Report, an annual global report tracking the award performance of agencies.
âIâm really kicked about the 'Co-create' theme at Adfest this year. Doing great creative is no longer a writer-art director thing. It's evolved into a wonderfully collaborative process. More and more, we're seeing the influence ofÂ in-house producers and editors,Â artists, inventors, consumers and interns doing social at two in the morning. It's great that Adfest as a festival is celebrating this. The APAC region is exciting for me because it's brimming with great human stories and the creatives here are fearless in their telling,â said Zag.
Zag's writing, design, and art direction have won trophies at ANDY, Art Directors Club, Cannes Lions, Clio, One Show, D&AD, London International, and New York Festivals.
Zag was promoted to the role of Chief Creative Officer, Y&R MENA, in 2010. He moved to Dubai in 1997 after working four years at agencies in India, including Lowe Mumbai.
âItâs not often you meet a prodigy like Shahir, who is a major creative force in the Middle East and beyond. Itâs an honour to welcome him to Adfest 2014 as Jury President of the Outdoor Lotus category,â said Jimmy Lam, President of Adfest.
Adfest 2014 takes place on March 6 - 8, 2014 at the Royal Cliffs Hotel Group in Pattaya, Thailand.