Own your mornings with 'Zoomit! Playlist'
Starting today, you can own your mornings with your song requests on Zoom
BestMediaInfo Bureau | Mumbai | January 14, 2014
This January, Zoom welcomes the New Year on a musical note with 'Zoomit! Playlist', startin gtoday. The show will air everyday from 8:30 to 10:30 AM, playing out your song requests with your profile picture and dedication message on the show. All you have to do is request for your favourite songs through Zoom's Facebook app: https://apps.facebook.com/gozoomit
An extension to the hugely popular show Zoomit! which is an excellent example of seamless social media integration through multi-channel engagement, Zoomit! Playlist ensures you see your choice of music, giving you a chance to express your emotions and own your mornings every single day.
With a massive social media presence in addition to being the most viewed Bollywood entertainment channel on TV, Zoom has an enviable connection with the youth. Its 57 lakh fans on Facebook – the highest for any Indian TV brand – provide a fertile user-base for the show. Zoomit! introduced the concept of a 'Social Jockey' and was the very first show on the small screen to provide an integration of song requests via social media and playout on TV.
The two-hour daily format will allow for the number of requests featured on-air to multiply exponentially, giving lakhs of Zoomit! users a window for their expression on Social Media and TV.
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