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Law & Kenneth wins Jockey

The selection came after a multi-agency, extensive pitch process. The brand has done some memorable work like ‘Just Jockeying’ and ‘Jockey or Nothing’ in the past

BestMediaInfo Bureau | Mumbai | January 22, 2014


Page Industries, the brand custodian of Jockey in India, has appointed Law & Kenneth as their brand communications partner after an extensive multi-agency pitch process. The agency's Mumbai office will handle the account.

Jockey International, Inc. is active in more than 142 countries and is also one of the world's best-loved and most-recognised brands. It is a leading brand of innerwear, leisurewear, sportswear and swimwear for men and women. The brand has a wide pan-India distribution encompassing over 25,000 plus retail outlets in 1,200 cities and towns. It has revolutionised the innerwear market by launching exclusive Jockey outlets across the country numbering 117 as of September 2013.

Jockey entered India in 1994 and has done some memorable work like ‘Just Jockeying’ and ‘Jockey or Nothing’. It has been an aggressive marketer with substantial investment across media.

Confirming the news, MC Cariappa, Sr. General Manager - Sales and Marketing, Jockey India, said, “Law & Kenneth give us the confidence with their understanding, insights, effective go to market strategy and clear vision for the brand. We look forward to an exciting and fruitful association and are confident that the brand will move to greater heights.”

Commenting on the win, Anil S Nair, CEO and Managing Partner, Law & Kenneth Communications India, said, “Winning Jockey business is the best possible start we could wish for in the new year. We are extremely excited about getting Jockey’s mandate. It’s a dream brand for us to have in our portfolio and we look forward to doing some exciting work for the brand.”

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