Advertisment

ESPN launches digital shops for ESPNcricinfo.com

To offer a wide range of sports apparel, accessories, equipment and memorabilia

author-image
BestMediaInfo Bureau
New Update
ESPNcricinfo's 'Match day' brings best analysis of England's tour of India

ESPN launches digital shops for ESPNcricinfo.com

To offer a wide range of sports apparel, accessories, equipment and memorabilia

BestMediaInfo Bureau | Delhi | January 27, 2014

ESPNCricinfoESPN has launched digital shops across its ESPNcricinfo.com and ESPN.com.au sites. The online stores, developed in collaboration with Velocity Brand Management's retail division (VBM Retail), will provide global cricket fans and sports fans in Australia and New Zealand with a wide range of licensed and fan-specific merchandise along with branded and co-branded products. Fans can access the shops through a “Shop” tab and button, available in the navigation of each of the ESPN site homepages.

Additional digital shops will debut across other ESPN digital properties globally in 2014, including ESPN Scrum and ESPN Footytips.

The ESPNcricinfo.com shop, available on Shop.ESPNcricinfo.com and ESPNcricinfoshop.com, features a full range of cricket products including apparel, accessories, novelties, equipment and memorabilia. Additionally, the shop will offer a wide array of licensed team merchandises along with ESPNcricinfo branded and co-branded products.

The shop is set to offer Indian fans an opportunity to purchase and collect cricket items for use, for personal memorial value or as investment.

“Around the world ESPNcricinfo reaches tens of millions of sports fans on computers and mobile devices every month,” said Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India. “As consumer purchases through digital channels increases globally, we're excited to be able to bring a convenient and trusted place for fans to buy the gear and equipment they are looking for.  Part of being a fan is the pride we all take in our teams and passions, and these shops will be a be a great platform for fans  looking to find the right products to showcase that pride or find great products.”

VBM Retail, which will run the ESPN digital shop sites, is developing branded and co-branded licensed product collections utilizing ESPN logos and drawing inspiration from brand personality and sport-specific cultural elements for each of the online stores.

ESPNcricinfo is the leading digital sports brand in India, the number one digital cricket destination globally, in the US and in all major cricketing nations (India, UK, Australia, South Africa, New Zealand, the West Indies, Pakistan, Sri Lanka, Bangladesh). More than 10 million fans globally log more than 1 billion minutes of time spent on ESPNcricinfo in an average month. It logs more unique users, minutes, and page views than any other online cricket site in the world and reaches more men 18+, men 15-34, men 35+, and females than any other cricket site.  It continues to grow, with global visits from computers and mobile devices up 25% year-over-year through November.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment