Ambi Parameswaran comes out with his latest book 'For God's Sake'

The book is about religion being at the heart of Indian life and how smart businesses have understood this to tailor winning products and services by mining religious insights

BestMediaInfo Bureau | Mumbai | January 21, 2014

An advertising person constantly strives to connect market research data to insights to come up with a winning campaign. Ambi Parameswaran, an experienced adman wanted to combine his experience with his interest in religious studies. He had spent a substantial amount of time researching 'Religiosity and Consumer Behaviour' for his thesis for his PhD. He has just come out with his latest book, 'For God's Sake', published by Penguin India.

It is about the myriad ways in which consumer behaviour in India is influenced and guided by religious beliefs and practices. Parameswaran has filled the book with personal stories, anecdotes, lessons and excerpts from research and other publications.

Here's what Parameswaran said about the book: “This book is a bit different from my previous books. It is not just focused on branding and advertising, but has a broader sweep of this fascinating area we call religiosity and consumer behaviour.”

The book is a treat for anyone interested in how religiosity is evolving in India and how clever marketers have ridden the wave by tailoring their products and services. It truly is a fascinating book on the business of Indian religion.

Parameswaran combines his 35-year experience as an advertising man with his interest in religious studies to attempt to answer questions like:

• Are Indians becoming more religious and more consumption driven at the same time?
• Why has the bindi disappeared from advertisements?
• How did Akshaya Trithiya become such a big deal?
• What makes Lord Shiva so cool?
• How did a Chennai-based department store start the New Year Sale phenomenon?
• Are Muslims more open-minded shoppers?
• Why do people who have no interest in using an MBA degree still get an MBA degree?
• How did Manusmriti do a tremendous disservice to Indian women?
• What can Harvard Business School learn from the KumbhMela?

Ambi Parameswaran has spent a large part of his 35-year working career at Draftfcb+Ulka where he rose to be Executive Director and CEO. An engineer from IIT Madras and MBA from IIM-Calcutta, he completed his PhD from Mumbai University in 2012.

Parameswaran has authored/co-authored six books on topics ranging from brand building and advertising to consumer behaviour.

Log on to http://www.youtube.com/forgodssake2014 to hear Parameswaran speak about the book.

The book is available on Flipkart - http://tinyurl.com/ofc33c7 and Amazon Kindlehttp://tinyurl.com/pfnfb5e

Info@BestMediaInfo.com

Info@BestMediaInfo.com