Tanushree Radhakrishnan joins MEC as Digital Head – North

She has previously worked with digital advertising agencies like Webchutney and Zed Digital/Performics (Publicis Groupe)

BestMediaInfo Bureau | Delhi | September 17, 2013

Tanushree Radhakrishnan

MEC India has further strengthened its team by appointing Tanushree Radhakrishnan as Digital Head - North India. She will report to Vishal Chinchankar, Digital Leader, MEC. Radhakrishnan has previously worked with digital advertising agencies like Webchutney and Zed Digital/Performics (Publicis Groupe).

Roopam Garg, All India Head - New Business Development and General Manager, MEC North, said, "I welcome Tanushree into the MEC family. Her expertise in the digital space will certainly give us an edge in building our organic and inorganic business.”

Tanushree comes with over 10 years of experience, most of which she spent in the digital world. She has worked with major clients in all the active verticals in the online business like travel (Makemytrip and Clear trip), IT (HP and Microsoft), telecom (Airtel and Uninor), BFSI (ICICI and Aviva) and FMCG (Nestle and Reckitt Benckiser). In digital, she has worked across display domains; search, social and mobile.

Vishal Chinchankar, MEC Digital Leader - India, commented, “Tanushree is a very seasoned professional. Her in-depth knowledge and experience in managing major clients across verticals in the digital space is much valued and is well-resourced to maximise the ROI of our clients.”

Radhakrishnan said about her new role, “I am excited to work in an integrated marketing environment, which has been the crux of the growth of all GroupM agencies. I look forward to working with MEC and use my digital experience and skills to grow the digital pie of the business in the North.”

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