Out of a total of 27 medals won by Indian agencies, Ogilvy & Mather Gurgaon wins 2 Gold medals and Ramesh Deo Productions wins a Gold
BestMediaInfo Bureau | Delhi | September 18, 2013
Indian agencies have bagged 27 metals at Spikes Asia 2013 which concluded yesterday in Singapore, including a Grand Prix, 6 Gold, 8 Silver and 12 Bronze Spikes. McCann Worldgroup Mumbai won the Grand Prix in Design along with 3 Gold, 2 Silver and 3 Bronze metals. Ogilvy & Mather won 2 Gold, 1 Silver and two Bronze medals. Ramesh Deo Productions won a Gold, 3 Silver and a Bronze medal for ‘Parallel Journeys’ film for Nike India. The other winners from India were Taproot India, BBDO India, DDB Mudra Group, Chrome Picture, Grey Worldwide Mumbai, and JWT Mumbai.
The Network of the Year trophy was presented to McCann Worldgroup, with BBDO coming second followed by DDB in third.
McCann Melbourne was honoured with Agency of the Year. Runners-up were Dentsu, Tokyo coming in second place and DDB Group New Zealand, Auckland, at third.
The Independent Agency of the Year was taken by Party, Tokyo and Reactive Media, Sydney and Tokyu Agency, Tokyo, were second and third respectively.
The Spikes Palm award, given to the best Production Company, was awarded to Exit Films, Melbourne. Finch, Sydney came in second and Revolver, Sydney third.
The Media Agency of the Year trophy was given to Open, Auckland with UM, Sydney taking second place and in third, OMD China, Shanghai.
During the awards Metro, Melbourne’s transport system, was presented with the prestigious Advertiser of the Year Award in recognition of a record number of wins at international awards for its public service announcement ‘Dumb Ways to Die’ campaign. The award was received onstage by Leah Waymark, General Manager Corporate Relations at Metro Melbourne.
List of winners from India:
| Design | ||||
| Subcategory | Agency | Client | Capmaign | Medal |
| Posters | McCann Worldgroup India Mumbai | ATSS | Keys are hard to find | Grand Prix |
| Posters | McCann Worldgroup India Mumbai | Penguin Group | Audio Books | Gold |
| Posters | Ogilvy & Mather, Mumbai | Tourism Corporation of Gujarat | Be a part of the art | Bronze |
| Posters | Taproot India | Times of India | Farmers Suicide | Bronze |
| Film | ||||
| Clothing, Footwear & Accessories | JWT India, Mumbai | Nike India | Parallel Journeys | Bronze |
| Film Craft | ||||
| Editing | Ramesh Deo Productions | Nike India | Parallel journeys | Gold |
| Art Direction | JWT India, Mumbai | Nike India | Parallel Journeys | Silver |
| Direction | Ramesh Deo Productions | Nike India | Parallel Journeys | Silver |
| Sound design | Ramesh Deo Productions | Nike India | Parallel Journeys | Silver |
| Best use of music | Ramesh Deo Productions | Nike India | Parallel Journeys | Silver |
| Cinematography | Chrome Pictures | Hindustan Unilever | Help a child reach 5 | Bronze |
| Cinematography | Ramesh Deo Productions | Nike India | Parallel Journeys | Bronze |
| Media | ||||
| Best use of screens | McCann Worldgroup India, Mumbai | Aids Awareness | Affection Aids | Gold |
| Best Use of Special Events And Stunt/Live Advertising | Ogilvy & Mather Mumbai | Lifebuoy Toilet Soaps | Roti reminder | Silver |
| Best Use of Ambient Media: Small Scale | DDB Mudra Group | Aarambh | Help Desk | Bronze |
| Outdoor | ||||
| Billboards and Street Furniture | Ogilvy & Mather Gurgaon | Philips Electronics | Forest/Alley/George | Gold |
| Indoor Poster | Ogilvy & Mather Gurgaon | Philips Electronics | Forest/Alley/George | Gold |
| Billboards and Street Furniture | McCann Worldgroup India Mumbai | Penguin Group | Audio Books/William Shakespeare/Mark Twain/Oscar Wilde | Bronze |
| Billboards and Street Furniture | Grey Mumbai | DHL | Divorce | Bronze |
| Indoor Poster | Ogilvy & Mather Mumbai | Mattel Toys | Grass | Bronze |
| Indoor Poster | McCann Worldgroup India Mumbai | Penguin Group | Audio Books/William Shakespeare | Bronze |
| PR | ||||
| Corporate Reputation | BBDO India Mumbai | Gillette | Soldier for women | Silver |
| Consumer Products | BBDO India Mumbai | Gillette | Soldier for women | Bronze |
| Home Appliances, Furnishings, Electronics & Audio-Visual | McCann Worldgroup India Mumbai | Lava Mobiles | English to Swahili/Tibetan to Arabic | Silver |
| Publications & Media | McCann Worldgroup India Mumbai | Penguin Group | Audio Books/William Shakespeare | Bronze |
| Print & Poster Craft | ||||
| Art Direction | McCann Worldgroup India Mumbai | Penguin Group | Audio Books/William Shakespeare/Mark Twain/Oscar Wilde | Gold |
| Illustration | McCann Worldgroup India Mumbai | Penguin Group | Audio Books/William Shakespeare/Mark Twain/Oscar Wilde | Silver |
Ten juries have been working in Singapore to choose 401 deserving winners from an initial 4,832 entries. The 2013 awards have been given as follows:
Branded Content & Entertainment – 24 winners: 1 Grand Prix, 4 Gold, 13 Silver, 6 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes Grand Prix: 303Lowe Perth, Australia, ‘The 2012 IKEA Catalogue – A Roommate Worth Having’, IKEA Western Australia and South Australia
Design – 27 winners: 1 Grand Prix, 8 Gold, 3 Silver, 15 Bronze Grand Prix: McCann Worldgroup India, Mumbai, ‘Keys Are Hard to Find’, ATSS
Digital – 30 winners: 1 Grand Prix, 3 Gold, 6 Silver, 20 Bronze Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Direct – 26 winners: 1 Grand Prix, 6 Gold, 7 Silver, 12 Bronze Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications
Film – 24 winners: 1 Grand Prix, 3 Gold, 8 Silver, 12 Bronze Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Film Craft – 36 winners: 1 Grand Prix, 7 Gold, 11 Silver, 17 Bronze Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Integrated – 8 winners: 1 Grand Prix, 3 Gold, 1 Silver, 3 Bronze Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Media – 49 winners: 1 Grand Prix, 8 Gold, 22 Silver, 18 Bronze Grand Prix: WHYBIN/TBWA Auckland, New Zealand, ‘Middle-Earth Passport Stamp’, Tourism New Zealand
Mobile – 12 winners: 1 Grand Prix, 2 Gold, 1 Silver, 8 Bronze Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications
Outdoor – 44 winners: 1 Grand Prix, 7 Gold, 15 Silver, 21 Bronze Grand Prix: Cheil Worldwide Seoul, South Korea, ‘Bridge of Life’, Samsung Life Insurance
PR – 30 winners: 1 Grand Prix, 11 Gold, 10 Silver, 8 Bronze Grand Prix: Draftfcb New Zealand, Auckland, ‘Driving Dogs’, Mini / SPCA New Zealand
Print – 25 winners: 4 Gold, 13 Silver, 8 Bronze No Grand Prix Awarded
Print & Poster Craft – 19 winners: 3 Gold, 4 Silver, 12 Bronze No Grand Prix Awarded
Promo & Activation – 29 winners: 1 Grand Prix, 4 Gold, 13 Silver, 11 Bronze Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Radio – 13 winners: 1 Grand Prix, 5 Gold, 2 Silver, 5 Bronze Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Also announced at the awards were the winners of the Young Creative Competitions. Korea took the gold medal in the Young Spikes Media Competition whilst the team from Sri Lanka took gold in the Young Spikes Integrated Competition.
For the first time a Student Creative Award was also awarded. This was a pre-festival competition that asked entrants to complete an original poster to fit a brief set by UNICEF. The entries were judged by industry leaders and Jun Hong Tan from the National University of Singapore was chosen as the winner.
