JWT Mindset sweeps Adex Awards

Adex Awards is a organised by the Advertising Club Hyderabad. The agency won nine Golds and six Silvers, and Copywriter of the Year and Art Director of the Year trophies

BestMediaInfo Bureau | Delhi | September 3, 2013

JWT Mindset struck gold at the Adex Awards 2012 sweeping 15 awards for advertising excellence, including nine Golds and six Silvers. JWT Mindset also bagged the Copywriter of the Year and Art Director of the Year trophies. These awards recognise the outstanding work done by JWT Mindset for its clients Oakridge International School, for which it won a total of six awards, as well as for Airtel, Botanika and Orient Fans.

Adex Awards is a organised by the Advertising Club Hyderabad to celebrate creative excellence in advertising in Andhra Pradesh. This year Adex saw 24 agencies participating with a total of 250 entries, of which 17 agencies won awards across varied categories.

The jury comprised Saurav Chakraborthy, head of digital at Cleartrip.com, R Sridhar, CEO, Brandcomm, Murali Krishnan, Creative consultant based in Chennai and former Creative Director, RK Swamy BBDO, Suresh Babu, Producer and former O&M Creative Director, and MK Ramesh, ex-Lintas Creative Director.

Commenting on the awards, Ram Gedela, CEO, JWT Mindset, said, "Our focus is on creating work that will help our clients meet their business goals. When that work is also recognised by our peers for their creative excellence, we find it very heartening. We have the honour of working with some of Hyderabad's leading blue-chip businesses, and this recognition is as much a tribute to their professional capabilities as it is to ours."

JWT Mindset's work for Oakridge International School won them the Art Director of the Year and Poster Service Silver awards, The agency won gold for its work on Airtel, Botanika, Golconda Hotels and Sharmila's Yoga Studio. The silver medals were picked up for Upper Deck, Biodiversity, besides Oakridge.

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