Grey elevates Vishnu Srivatsav and Goral Ajmera as Mumbai Creative Heads

They will report directly to National Creative Directors Malvika Mehra and Amit Akali

BestMediaInfo Bureau | Delhi | September 26, 2013

(Left) Goral Ajmera and Vishnu Srivatsav (Right)

Grey has announced the promotion of Vishnu Srivatsav and Goral Ajmera to Senior Executive Creative Directors. Together, Srivatsav and Ajmera will be heading the creative team in Grey Mumbai and report directly to National Creative Directors Malvika Mehra and Amit Akali.

Malvika Mehra

Mehra said, “It always feels great to be able to promote talent from within. Both Vishnu and Goral are as homegrown as you can get. Vishnu has been with Grey for over 10 years, while Goral was probably one of the first people we hired when we joined Grey. Their relentless pursuit to do better work, their hunger to shoulder responsibility, their 'can do' attitude and their immense talent made them an obvious choice for the job.”

Between them, Srivatsav and Ajmera have helped build numerous brands such as Reliance Mobile, IndianOil, Honda Brio, DHL, Duracell, Britannia, Bajaj Allianz Insurance, Bharti AXA Insurance, Suzlon, Vimal, Muthoot Finance, Killer, Kinderjoy, 3M, Dell and Times Pro. Their work has won numerous awards worldwide including, The One Show, London International Awards, World Press Awards, Young Guns, Spikes Asia, Adfest, Abby, Emvies and 1 Gold and 2 Bronze Lions at Cannes this year.

Vishnu Srivatsav has headed Grey Chennai, Bangalore and Delhi, and was already handling half of Grey Mumbai, before this responsibility. In total, he has 13.5 years of work experience. Prior to joining Grey, he worked in agencies like RK Swamy BBDO and FCB Ulka.

Goral Ajmera's 14-year career has spanned agencies like Enterprise, Leo Burnett, O&M and JWT, before joining Grey over three years ago.

Speaking on their new role, Ajmera said, “We're excited about this new and exciting phase in our career. The aim is to embrace new age thinking, create work that people remember and most importantly, have fun.” Srivatsav added, “We're kicked about this new mandate. And we're keen to get the momentum gained from the last year and use it to create more good work.”

Amit Akali

Akali concluded, “Goral and Vishnu have their task cut out. Last year was a good year for Grey Mumbai, with the office accounting for a lot of our awards – the GoaFest Grand Prix for Killer and our three metal haul at Cannes. Businesswise too it's been great; we won Times Pro and Tea Board, amongst others. Now, all they need to do is better it. No pressure!”

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