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EMVIES 2013: Mindshare is Media Agency of the Year; HUL is Media Client of Year
Grand Emvie goes to ibs for its social media campaign for Tata Docomo. Lodestar UM wins maximum Gold awards and came in second after Mindshare
BestMediaInfo Bureau | Mumbai | September 9, 2013
The 13th edition of the EMVIES, India's most prestigious and coveted media awards organised by The Advertising Club, were given away at a grand ceremony on September 6, 2013 in Mumbai. Mindshare won the Best Media Agency of the Year award for 6th year in a row while Hindustan Unilever was declared Best Media Client of the Year. The Grand Emvie went to ibs.
Mindshare topped the winners tally according to the total points earned. The agency won a total of 165 points including 3 Gold, 9 Silver and 6 Bronze. Lodestar UM was at No. 2 with 150 points earned from 5 Gold, 7 Silver and 1 Bronze. The third position was held by Maxus with 120 points from 3 Gold, 6 Silver and 3 Bronze metals.
Mindshare also bagged the EMVIES Gold for Best Use of a Bollywood Celebrity in Media for the campaign 'Active Wheel' involving Salman Khan.
| Position | Agency | Grand Emvie (20 Points) | Gold (15 Points) | Silver (10 Points) | Bronze (5 Points) | Total Points |
| 1 | Mindshare | 0 | 3 | 9 | 6 | 165 |
| 2 | Lodestar UM | 0 | 5 | 7 | 1 | 150 |
| 3 | Maxus | 0 | 3 | 6 | 3 | 120 |
| 4 | Ogilvy India | 0 | 4 | 2 | 1 | 85 |
| 5 | Madison Media Pinnacle | 0 | 3 | 3 | 2 | 85 |
| 6 | MediaCom Communications | 0 | 2 | 3 | 4 | 80 |
| 7 | ibs | 1 | 3 | 0 | 0 | 65 |
| 8 | DDB MudraMax | 0 | 1 | 2 | 3 | 50 |
| 9 | MEC | 0 | 0 | 2 | 2 | 30 |
| 10 | OMD India | 0 | 0 | 2 | 0 | 20 |
| 11 | StarcomMediaVest Group | 0 | 0 | 1 | 2 | 20 |
| 12 | Madhouse India | 0 | 1 | 0 | 0 | 15 |
| 13 | Madison Media Infinity | 0 | 0 | 1 | 0 | 10 |
| 14 | GroupM Dialogue Factory | 0 | 0 | 1 | 0 | 10 |
| 15 | Madison Media Plus | 0 | 0 | 0 | 1 | 5 |
| Total Metals | 1 | 25 | 39 | 25 |
The EMVIES 2013 Gold for “Best use of a Bollywood Celebrity in Media” was presented by Bollywood superstar Ajay Devgn along with zoOm's CEO to the team from Mindshare for their campaign on Active Wheel involving Salman Khan. Powered by zoOm, India's No. 1 Bollywood channel, the trophy honours the most unusual, innovative and relevant use of a Bollywood celebrity in a brand's communication strategy.
/ "Avinash Kaul and Ajay Devgn present the EMVIES Gold to Mindshare for Best use of a Bollywood Celebrity in Media")
Avinash Kaul and Ajay Devgn present Gold to Mindshare for Best use of a celebrity in Media. Click on the image to enlarge.Speaking about this unique initiative Avinash Kaul, Chief Executive Officer of ET NOW, TIMES NOW and zoOm said, “zoOm is proud to partner with The Advertising Club to bring this unique category to the EMVIES with an aim to recognize the hard and smart work that brands have been doing to stand out. We hope this unique award category will continue to inspire media agencies and advertisers to think out of the box with Bollywood. zoOm also powers Times Celebex a monthly rating index of Bollywood stars and the power they yield over the masses. This is the most robust and factual index of Bollywood stars that measures data across various relevant parameters and multiple sources to quantify a monthly score based on their popularity, performance and visibility. I am confident that Brand owners and their agency partners will find this measurement index very useful in evaluating the performance of their Brand endorsers and contribute to even more innovative strategies in deploying Celebrity-partnered media and communication.”
|
EMVIE 2013 Winners |
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| No. | Agency Name | Brand Name | Caption Title | Medal |
|
Best Media Strategy - Consumer Products |
||||
|
1 |
Lodestar UM | Saridon | Saridon- 'National Headache Reliever' | Gold |
|
2 |
OMD India | Johnson's Baby | Share the language of love | Silver |
|
3 |
Mindshare | Clear Anti Dandruff Shampoo | Clear Marries Cinema | Bronze |
|
Best Media Strategy - Consumer Durables |
||||
|
1 |
Maxus | Fiat | The Advantage of Disadvantage | Gold |
|
2 |
Mindshare | Godrej Appliancer Range | Godrej One Watt | Silver |
|
3 |
MediaCom Communications Pvt. Ltd. | Volkswagen | Post- It To Win It | Silver |
|
4 |
MediaCom Communications Pvt. Ltd. | Vespa | Vespa: Un-Scooter the Scooter | Bronze |
|
Best Media Strategy - Services |
||||
|
1 |
ibs | Tata Docomo | Hyper Personalization- The World's first CRM Powered Digital Media Campaign | Gold |
|
2 |
Mindshare | American Express | Amex Breaking The Cutter, Breaking The Terminal Pattern | Bronze |
|
3 |
MEC | Reliance Mobile | Dual Search | Bronze |
|
Best Media Strategy - Media / Media Property |
||||
|
1 |
Mindshare | ABP Ananda | Cholchhe Na Aar Cholbe Na- "Can't Happen", Won't Happen Anymore !! | Silver |
|
2 |
Lodestar UM | Coke Studio | Coke Studio - Match me if you can | Silver |
|
Best Media Innovation - Radio |
||||
|
1 |
Lodestar UM | Saridon | Saridon National Headache Reliever | Gold |
|
2 |
Mindshare | Closeup Toothpaste | India's Favourite Non - Sporting Game | Silver |
|
3 |
Maxus | Colors : Bigg Boss 6 | Audio Transformed To Visual | Bronze |
|
4 |
Maxus | Sur Kshetra On Colors | Mile Sur MeraTumhara | Bronze |
|
Best Media Innovation - Direct Marketing |
||||
|
1 |
Ogilvy India | Lifebuoy | Lifebuoy Roti Reminder | Gold |
|
2 |
GroupM Dialogue Factory | Municipal Corporation Of Greater Mumbai | Sweet Of Life | Silver |
|
5 |
Ogilvy India | Akanksha Foundation | Classroom Mumbai | Silver |
|
3 |
Ogilvy India | Vodafone Corporate | Vodafone Musical Earmuff | Bronze |
|
Best Media Innovation - Cinema |
||||
|
1 |
Lodestar UM | Tata Nano | From Reel To Real | Silver |
|
2 |
Mindshare | Lifebuoy Handwash | Chintoo - The Reel Hero Who Made Interval A Fun Memorable Experience | Bronze |
|
Best Media Innovation - Out Of Home |
||||
|
1 |
Madison Media Pinnacle | Cadbury Celebrations | Sister's Street | Gold |
|
2 |
MediaCom Communications Pvt. Ltd. | Volkswagen | Post - It To Win It | Gold |
|
3 |
Mindshare | Horlicks | Horlicks AaharAbhiyaan | Silver |
|
4 |
DDB Mudra Max | Country Inn & Suites | Earth Hour Happy Hour | Silver |
|
5 |
DDB Mudra Max | Adventure 18 | Window Washer | Bronze |
|
Best Media Innovation - TV - Consumer Products |
||||
|
1 |
Madison Media Pinnacle | Cadbury Celebrations | Gift a Diwali | Silver |
|
2 |
MEC | Colgate Dental Cream | Chota Reporter | Silver |
|
Best Media Innovation - TV - Services |
||||
|
1 |
Lodestar UM | Tata Docomo | The Big Story | Silver |
|
2 |
Maxus | Vodafone | 'Alag Log, AlagZarooratein' | Silver |
|
Best Media Innovation - TV - Media / Media Property |
||||
|
1 |
Maxus | Nokia Lumia | Your Wish Is My APP | Gold |
|
Best Media Innovation - Sponsorship |
||||
|
1 |
Mindshare | Lay's | What's Cooking ..... Good Looking !! | Silver |
|
2 |
Lodestar UM | Tata Nano | Nano Drive - Athon | Silver |
|
3 |
Madison Media Plus | BhartiAirtel | India's First Social TV | Bronze |
|
4 |
Lodestar UM | Amul Milk | Making Milk Exciting- The Olympics | Gold |
|
Best Media Research Using Proprietary Data |
||||
|
1 |
Madhouse India | MadPlanner | No ComScore No Problem MadPlanner answered the problem of no ComScore for mobile media planning | Gold |
|
2 |
StarcomMediaVest Group | StarcomMediaVest Group | A POEM with Numbers | Bronze |
|
3 |
Madison Media Pinnacle | Cadbury | Digital Consumer Clusters | Bronze |
|
4 |
Maxus | Agency Research | Facebook- Giving new defination to likes- Part 2 | Bronze |
|
Best Media Research Using Existing Data |
||||
|
1 |
Lodestar UM | Tata Aria | RJ Matrix - A Planning Blueprint For Radio FM | Silver |
|
2 |
StarcomMediaVest Group | StarcomMediaVest Group | Inflation KitnaHoga? | Bronze |
|
3 |
StarcomMediaVest Group | StarcomMediaVest Group | Is 5 > 6.25? Maybe.... Looking Beyond the Numbers - Using the Numbers | Bronze |
|
Best Media Innovation - Ambient Media |
||||
|
1 |
Ogilvy India | Lifebuoy | Lifebuoy Roti Reminder | Gold |
|
2 |
Ogilvy India | Akanksha Foundation | Classroom Mumbai | G0ld |
|
3 |
Ogilvy India | Fevicol | Fevicol 'Free Store' | Silver |
|
4 |
Mindshare | Horlicks | Horlicks AaharAbhiyaan | Bronze |
|
Best Media Innovation - Digital (Search) |
||||
|
1 |
Maxus | Fiat | The Advantage of Disadvantage | Gold |
|
2 |
MEC | Reliance Mobile | Dual Search | Bronze |
|
Best Media Innovation - Digital (Social Media) |
||||
|
1 |
Mindshare | AXE Deodorant | 5.2 years of digital content viewed in just 6 months! | Gold |
|
2 |
Maxus | Nokia Asha 200 | World's first reality show Nokia Mobile antakshari | Silver |
|
3 |
MediaCom Communications Pvt. Ltd. | Pampers | Mother calling Mother! | Bronze |
|
Best Media Innovation - Digital (Mobile / Handheld Devices) |
||||
|
1 |
ibs | Tata Docomo | Hyper Personalization- The World's first CRM Powered Mobile Campaign | Gold |
|
2 |
Maxus | YouTube | Mobile Goes Social with PRBT | Silver |
|
3 |
Maxus | Nokia Asha 200 | Antakshari: Mobile Stealing the show from TV..... & spends too | Silver |
|
4 |
Madison Media Pinnacle | Halls | Mobile Breath Machine | Bronze |
| Best Media Innovation - Digital (Display) | ||||
|
1 |
ibs | Tata Docomo | Hyper Personalization- The World's first CRM Powered Display Campaign | Gold |
|
2 |
MediaCom Communications Pvt. Ltd. | Duracell | Duracell- Let the Music play! | Gold |
|
3 |
Maxus | Mathrubhumi - Club FM | World's first on Demand Web Radio Station Created Inside a Banner | Silver |
|
Best Media Innovation - Digital (Video) |
||||
|
1 |
Mindshare | AXE Deodorant | 5.2 years of Digital Content viewed in 6 months!! | Gold |
|
2 |
MediaCom Communications Pvt. Ltd. | Volkswagen Jetta | You-Tube Test Drive | Silver |
|
Best Ongoing Media Campaign |
||||
|
1 |
Madison Media Pinnacle | Cadbury Dairy Milk | Shubharambh | Gold |
|
2 |
Madison Media Infinity | Parachute AdvansedAyurvedic Hair Oil | Engineering Recommendations | Silver |
|
3 |
Lodestar UM | Coke Studio | Endless Journey Of Music - Coke Studio | Silver |
|
4 |
Maxus | Vodafone | Vodafone ZooZoos: Convergence of Paid, Owned and Earned Media | Silver |
|
5 |
Mindshare | Clinic Plus | Clinic Plus ChulbuliHai Na.... | Bronze |
|
6 |
Mindshare | Surf Excel | "NanhePatrakar Se NanheFarishtonka Safar" | Bronze |
|
Best Media Innovation - Branded Content |
||||
|
1 |
Madison Media Pinnacle | Cadbury Dairy Milk | The Wedding Song | Silver |
|
2 |
Mindshare | Closeup Toothpaste | CloseupMuskaan Begum | Silver |
|
3 |
MediaCom Communications Pvt. Ltd. | Gillette | Soldier For Women | Silver |
|
4 |
Mindshare | Axe Deodorant | 5.2 years of content interaction in just 6 months !! | Silver |
|
Best Media Innovation - Print (Dailies) |
||||
|
1 |
Lodestar UM | Tata Docomo | Unfinished Stories | Gold |
|
2 |
Mindshare | Lifebuoy Handwash | Chintoo's Lifebuoy Adventure - Disrupts His 21 yrs Journey | Silver |
|
Best Media Innovation - Print (Magazines) |
||||
|
1 |
DDB Mudra Max | Femina | User Generated Magazine : Made By You | Silver |
|
Best Media Innovation - Events |
||||
|
1 |
Ogilvy India | Akanksha Foundation | Classroom Mumbai | Gold |
|
2 |
DDB Mudra Max | Rotary Eye Bank | Play God | Gold |
|
3 |
Madison Media Pinnacle | Cadbury Dairy Milk | When Mishti Weds Cadbury | Silver |
|
4 |
DDB Mudra Max | Save The Children India | Chotu CEO | Bronze |
|
Best Integrated Campaign - Media / Media Property |
||||
|
1 |
Mindshare | ABP Ananda | Cholchhe Na Aar CholbeNA : "Can't Happen", Won't Happen Anymore !! | Gold |
|
Best Integrated Campaign - Consumer Products |
||||
|
1 |
Lodestar UM | Coke Studio | Coke Studio : One with youth | Gold |
|
2 |
Madison Media Pinnacle | Cadbury Dairy Milk | The Grand Indian Mishti Wedding | Gold |
|
3 |
MEC | Colgate Dental Cream | Chota Reporter | Silver |
|
4 |
OMD India | Johnson & Johnson - Stayfree | Stayfree Women for Change | Silver |
|
5 |
MediaCom Communications Pvt. Ltd. | Gillette | Soldier for Women | Bronze |
|
Best Integrated Campaign - Consumer Durables |
||||
|
1 |
Lodestar UM | Tata Vista D90 | Vista D90 - Creating Thrill Across Media | Silver |
|
2 |
MediaCom Communications Pvt. Ltd. | Volkswagen | Post - It To Win It | Bronze |
|
Best Integrated Campaign - Services |
||||
|
1 |
Mindshare | Idea | India beats to the tune of "Honey-Bunny" | Silver |
|
2 |
Lodestar UM | Tata Docomo | The Complete Story | Bronze |
|
Young Emvie of The Year |
||||
|
1 |
Mindshare | Close Up, Pepsodent, Domex, CIF | Farah Siddiqui | Winner |
|
2 |
DDB Mudra Max | 90 Nano Stories, Generation Einstein 3.0, Cycle Agarbatti, VivelDhoopki Rani | Arjun Paul Vedanayagam | Runners-up |
|
3 |
Mindshare | Clinic Plus, Clear Anti Dandruff Shampoo, Tresemme, Brylcreem | Neel Pandya | Runners-up |
| Best Use of a Bollywood Celebrity In Media, Powered By Zoom | ||||
| No. | Agency Name | Brand Name | Caption Title | |
|
1 |
Mindshare | Active Wheel | "Tiger Ne Ghumaya Entertainment Ka Wheel" | Gold |
|
2 |
Mindshare | Brooke Bond Red Label | Red Label Health Challenge | Bronze |
|
Best Implementation Team of the Year |
||||
| Category | Agency Name | Case Study | Medal | |
|
1 |
Best Media Innovation - Ambient Media | Ogilvy India | Lifebuoy - Lifebuoy Roti Reminder | Gold |
|
2 |
Best Media Innovation - Digital (Socila Media) | IBS | Tata Docomo - Hyper personalization | Gold |
|
3 |
Best Media Innovation - Sponsorship | Lodestar UM | Amul Milk - Making Milk Exciting - The Olympics | Silver |
|
4 |
Best Media Innovation - Out of Home | Mindshare | Horlicks - Horlicks AaharAbhiyan | Silver |