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Chandramohan Mehra elevated at SBI Life

As Country Head – Emerging Business, he will lead Online Sales, Cross Sell and International Operations

Chandramohan Mehra elevated at SBI Life

As Country Head – Emerging Business, he will lead Online Sales, Cross Sell and International Operations  

BestMediaInfo Bureau | Mumbai | September 3, 2013

Chandramohan Mehra

Chandramohan Mehra of SBI Life has been elevated as Country Head – Emerging Business. In his new role, he will lead Online Sales, Cross Sell and International Operations of SBI Life.

Spearheading branding and marketing communication initiatives, Mehra has driven multiple marketing campaigns during the last seven years at SBI Life. Amongst the popular campaigns were ‘First-of-its kind Customer Education Programme’, ‘Future Guaranteed’, ‘Old Boy Cricket’ and ‘Jab Hum Honge Saath Saale Ke’. He has played an instrumental role in a variety of assignments including product launches, social media, events, lead generation, customer research, PR, multi-lingual website, analytics and international communication.

SBI Life has been rated as ‘Most Trusted Private Life Insurance’ brand 2011 and 2012 as per Nielsen – ET Most Trusted Brand Survey. Mehra was awarded ‘Young Achiever’ by CMO Asia, Singapore in 2010 for excellence in branding and marketing.

Mehra is an Insead and BITS Pilani alumnus. His earlier assignments were at Kotak and FCB Ulka where he managed the HDFC Bank and Tata Motors brands.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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