A handbook for advertising aspirants 'Before Being On Your Marks, Get Set, Go'

Sanjay Chakraborty, of Triton Ahmedabad, has written his third book, this time aimed at young aspirants planning to enter the advertising and media industry

BestMediaInfo Bureau | Delhi | September 26, 2013

Sanjay Chakraborty

Sanjay Chakraborty, a well-known advertising and marketing professional from Ahmedabad, has come out with his third book titled 'Before Being On Your Marks, Get Set, Go!' published by Ahmedabad Management Association.

The book is targeted at young aspirants who are contemplating making an entry into the advertising and media industry, serving as a a handbook on the correct and practical ingredients required besides basic qualification.

Chakraborty, who is Associate Vice-President, Brand Services at Triton Communications, is an advertising professional with more than two decades of experience in sales, marketing, communication and advertising. His keen interest lies in understanding consumer behaviour and providing marketing communication strategies to SMEs.

Chakraborty has not only incorporated his opinions but also views of stalwarts of the advertising and media industry. Their experiences will definitely matter in shaping the future of many aspiring to become advertising professionals.

Some of the eminent personalities who have shared their experiences are (in alphabetical order): Ameer Ismail, Executive Director, LinOpinion; Arvind Kalia, National Head-Marketing, Rajasthan Patrika; Harrish M Bhatia, CEO, My FM; Ivan Arthur, Vice-Chairman and Trustee, AICAR Business School; Kiran.Khalap, Co-founder, Chlorophyll Brand & Communications Consultancy; MG Parameswaran, Executive Director & Chief Executive, Draftfcb Ulka; Nikhil Dey, President, Genesis Burson-Marsteller; Prathap.Suthan, Managing Director/CEO, Bang in the Middle; Raghav Subramanian, Founder-Director, TMC; Ram Madhvani, Director, Equinox Films; Sandeep Vij,  Co-founder, afaqs; Sudhir Agarwal, MD, Dainik Bhaskar Group; Sunil Gautam, Chairman, Hanmer MSL India; Tarun Katial, CEO, Reliance Broadcast Network; Capt Tarun Kumar Singha, Chief Public  Relations Officer, Ministry of Defence; Vivek Srivastava, Joint MD, Innocean.

Chakraborty said, “Being in the industry for long and interacting all the time with young aspirants, I have realised that there is a lack of clarity and prevalence of myths. This makes it more difficult for the industry to get the right type of people. This inspired me to initiate this book and I am sure that this initiative shall give direction to the future of many and make this industry a better place.”

Chakraborty's debut book on 'Inspiring Corporate Experiences: Half Glass Full' had received an overwhelming response. Recently, his second book 'Marketing Tidbits' got released by Ahmedabad Management Association. He is also the founder member of Brand Klub, Ahmedabad.

Info@BestMediaInfo.com

Info@BestMediaInfo.com