BestMediaInfo Bureau   August 02, 2013

Tata tops Interbrand’s Best Indian Brands 2013

The list of India’s 30 Most Valuable Brands puts Reliance at No. 2, Airtel at No. 3 and State Bank of India at No.4. Infosys comes in at No. 5

BestMediaInfo Bureau | Mumbai | August 2, 2013

Interbrand India has unveiled on its maiden league table, ‘Best Indian Brands 2013’, a definitive guide to India’s 30 Most Valuable Brands. The table was unveiled at an exclusive event on July 30 in Mumbai attended by representatives of top Indian brands.

Brand Tata tops the list of Best Indian Brands 2013. Reliance came in at No. 2, Airtel at No. 3 and State Bank of India at No.4. Infosys is No. 5

Jointly hosted by Keki Dadiseth, Chairman, Omnicom India, and Jez Frampton, Global CEO, Interbrand, the event was attended by well-known corporate honchos including Tanya Dubash from Godrej, Dr Mukund Rajan from Tata, N Rajaram from Airtel, Prakash Nedungadi from Aditya Birla Group, B Karthik from Mahindra and Kaushik Roy from Reliance.

Interbrand's annual ranking of the world's top 100 Brands by brand value, published as 'Best Global Brands', is rated as one of the top 3 global league tables alongside 'Fortune 500' and 'Great Places to Work'.

Commenting on the launch of this property, Frampton said, “In our view, the ultimate test for any brand is the value it creates. Whilst the Indian economy is clearly blessed with visionary business leaders and incredible momentum, this report raises interesting questions. Are Indian brands truly fulfilling their potential on the global stage? Do Indian brands truly influence their businesses informing investments, culture, experiences, products and communications? Or are they the unintended result of well-intentioned activity? Are brands in India treated as a cost centre, or are they invested in as an appreciated – and appreciating – asset?”

Frampton added, “We have seen time and again that understanding how a brand creates value leads to strategic brand management, and that leads to better business results. Recognition of a brand as a strategic tool for business is a fundamental shift in thinking that we heartily encourage."

Ashish Mishra, Managing Director, Interbrand India, said, "We have, within our first year itself, worked with the London office to create the first ever league table of Best Indian Brands 2013. We wanted to create a consciousness around the value that can get created if brands began to lead businesses. To do that it was imperative for us to demonstrate the economic value that brands can create beyond softer advertising and design-led associations the Indian market has about brands. That was both the motive as well as motivation for taking up the challenge."

Interbrand's brand valuation methodology is considered most comprehensive and covers the key areas of financial analysis, role of brand index and brand strength scores. It was the first to introduce the ‘brand valuation’ concept and, in fact, is one of the only two ISO certified methods in the world of valuing brands. Beyond resulting in a numeric value, the Brand Value perspective brings in an appreciation of where and how brand and business value could be created. These are the discussions Interbrand wants to create in the Indian market to create a rightful leverage for Indian brands on the domestic as well as the global scale. The Best Indian Brands table employs the same rigorous metrics and methodology that's used for the reputed 'Best Global Brands' property.

Best Indian Brands 2013

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