O&M Delhi already handles the KFC and Taco Bell brands of Yum! Restaurants. The account size is estimated at Rs 15-20 crore. The incumbent agency was JWT India
BestMediaInfo Bureau | Delhi | August 23, 2013
India’s leading affordable casual dining brand, Pizza Hut, has signed on Ogilvy & Mather as its new creative agency. Ogilvy Delhi already handles creative duties of Yum! Restaurants’ brands KFC and Taco Bell. With this win, the Yum! has consolidated its entire businesses with the agency.
According to the industry sources, the account size is estimated to be in the region of Rs 15-20 crore. JWT India was the incumbent agency on the account.
Speaking on the development, Sandeep Kataria, Brand General Manager & CMO, Pizza Hut India, said, “We now have Ogilvy & Mather on board and with their partnership we have brought alive the ‘Bigger Pan Pizza’ size message in a humorous slice of life way in the TV ad which consumers will enjoy and relate to.”
On the partnership with Pizza Hut, Ajay Gahlaut, Executive Creative Director, Ogilivy & Mather, said, “It’s always good to be associated with a big brand like Pizza Hut. It’s our privilege to be working yet again with the Yum! group after having a long association with brands like KFC and Taco Bell. The food category has always been very challenging and competitive, and with Pizza Hut on board we look forward to a whole lot of good and exciting work ahead. ”