New Media Wing in MIB approved
The New Media Wing is aimed at publicising the government's initiatives through multiple social media platforms
BestMediaInfo Bureau | Delhi | August 12, 2013
The Union Cabinet has approved the proposal for establishing a 'New Media Wing' in the Ministry of Information & Broadcasting for publicising government's initiatives through multiple social media platforms. The New Media Wing would integrate the communication tools horizontally and vertically through various social media platforms.
The proposal for establishment of the New Media Wing has been drawn on the basis of the experience of the initiative undertaken by MIB recently on a pilot basis to position itself on social media platforms such as YouTube, Facebook and Twitter.
The New Media Wing would be headed by a senior officer of Joint Secretary level and will work under his overall supervision, direction and guidance. The administrative and operational support will be provided by a Media Unit under the Ministry – the Research Reference & Training Division – which would be the New Media Wing.
The expenditure for establishing the New Media Wing and the recurring expenditure thereon would cost the exchequer an amount of Rs 22.5 crore during the 12th Five Year Plan (2012-17) which has been approved by the CCEA under Development Communication & Information Dissemination plan scheme of the Ministry of Information & Broadcasting.
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