Ogilvy & Mather was the incumbent agency. Significantly, last month, the flagship VIP brand also shifted from O&M to McCann Erickson
BestMediaInfo Bureau | Delhi | August 7, 2013
VIP Industries has appointed Law & Kenneth as the creative agency for its Skybags luggage brand. Ogilvy & Mather was the incumbent agency. Significantly, last month, VIP Industries had also shifted its creative account from O&M to McCann Erickson for the flagship VIP brand.
Sudip GhoseSudip Ghose, Vice-President, Marketing, VIP Industries, said, “We are pleased to have Law and Kenneth as our new creative partner. The young and energetic team at Law & Kenneth has the potential of leveraging our brand and providing the thrust to take it to the next level.”
Anil NairAnil S Nair, CEO and Managing Partner, Law & Kenneth, said, “We are extremely excited to have Skybags as our client. Skybags has managed to create a strong equity for itself in a very short span and offers immense possibilities for interesting work in the future. We are looking forward to this exciting journey together.”
Also read: VIP moves flagship brand from Ogilvy to McCann Erickson
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