Ogilvy & Mather was the incumbent agency. Significantly, last month, the flagship VIP brand also shifted from O&M to McCann Erickson
BestMediaInfo Bureau | Delhi | August 7, 2013
VIP Industries has appointed Law & Kenneth as the creative agency for its Skybags luggage brand. Ogilvy & Mather was the incumbent agency. Significantly, last month, VIP Industries had also shifted its creative account from O&M to McCann Erickson for the flagship VIP brand.
Sudip Ghose, Vice-President, Marketing, VIP Industries, said, “We are pleased to have Law and Kenneth as our new creative partner. The young and energetic team at Law & Kenneth has the potential of leveraging our brand and providing the thrust to take it to the next level.”
Anil S Nair, CEO and Managing Partner, Law & Kenneth, said, “We are extremely excited to have Skybags as our client. Skybags has managed to create a strong equity for itself in a very short span and offers immense possibilities for interesting work in the future. We are looking forward to this exciting journey together.”Own BestMediaInfo Android app for fastest updates and breaking news. Click here to download for free.