EMVIES 2013: Mindshare leads with 25 shortlists

Maxus secures 20 nominations followed by Lodestar UM with 16. Madison and Mediacom have 12 shortlists each BestMediaInfo Bureau | Delhi | August 12, 2013 EMVIES 2013 has announced the shortlisted case studies that will compete for India’s most prestigious and coveted media awards. The winners will be announced at the EMVIES 2013 Finale on Friday, September 6, 2013 at Taj Lands End in Mumbai. This year, a total of 124 entries have been shortlisted across all categories. Mindshare leads the tally with 25 shortlists followed closely by Maxus with 20 nominations. Lodestar UM has secured 16 nominations while Madison and Mediacom have 12 shortlists each. Ogilvy India and DDB MudraMax are tied with 10 nominations each. The final round of judging will take place from August 21 to 23, 2013.  

EMVIE 2013 - Shortlisted Case Studies (124)
Best Media Strategy - Consumer Products
No.	Agency Name	Brand Name	Caption Title
1	Maxus	Nescafe	Nescafe Moodies
2	Mindshare	Clear Anti Dandruff Shampoo	Clear Marries Cinema
3	Lodestar UM	Maaza	Celebrating Festivals The Maaza Way !
4	OMD India	Johnson's Baby	Share the language of love
5	Lodestar UM	Saridon	Saridon- 'National Headache Reliever'
Best Media Strategy - Consumer Durables
No.	Agency Name	Brand Name	Caption Title
1	MediaCom Communications Pvt. Ltd.	Vespa	Vespa: Un-Scooter the Scooter
2	Mindshare	Godrej Appliancer Range	Godrej One Watt
3	MediaCom Communications Pvt. Ltd.	Volkswagen	Post- It To Win It
4	Maxus	Fiat	The Advantage of Disadvantage
Best Media Strategy - Services
No.	Agency Name	Brand Name	Caption Title
1	ibs	Tata Docomo	Hyper Personalization- The World's first CRM Powered Digital Media Campaign
2	Mindshare	American Express	Amex Breaking The Cutter, Breaking The Terminal Pattern
3	MEC	Reliance Mobile	Dual Search
4	Maxus	Vodafone	35Mn consumers now spend 3x times more on Vodafone
Best Media Strategy - Media / Media Property
No.	Agency Name	Brand Name	Caption Title
1	Mindshare	ABP Ananda	Cholchhe Na Aar Cholbe Na- "Can't Happen", Won't Happen Anymore !!
2	Lodestar UM	Coke Studio	Coke Studio - Match me if you can
Best Media Innovation - Radio
No.	Agency Name	Brand Name	Caption Title
1	Mindshare	Closeup Toothpaste	India's Favourite Non - Sporting Game
2	Maxus	Colors : Bigg Boss 6	Audio Transformed To Visual
3	Lodestar UM	Saridon	Saridon National Headache Reliever
4	Maxus	Sur Kshetra On Colors	Mile Sur Mera Tumhara
Best Media Innovation - Direct Marketing
No.	Agency Name	Brand Name	Caption Title
1	Ogilvy India	Lifebuoy	Lifebuoy Roti Reminder
2	GroupM Dialogue Factory	Municipal Corporation Of Greater Mumbai	Sweet Of Life
3	Ogilvy India	Vodafone Corporate	Vodafone Musical Earmuff
4	DDB Mudra Max	Birla Sun Life Insurance	Agent On Track
5	Ogilvy India	Akanksha Foundation	Classroom Mumbai
Best Media Innovation - Cinema
No.	Agency Name	Brand Name	Caption Title
1	Ogilvy India	Fevicol	'Fevicol Se' - In-Song Placement
2	Mindshare	Lifebuoy Handwash	Chintoo - The Reel Hero Who Made Interval A Fun Memorable Experience
3	Lodestar UM	Tata Nano	From Reel To Real
Best Media Innovation - Out Of Home
No.	Agency Name	Brand Name	Caption Title
1	Madison Media Pinnacle	Cadbury Celebrations	Sister's Street
2	Mindshare	Horlicks	Horlicks Aahar Abhiyaan
3	DDB Mudra Max	Adventure 18	Window Washer
4	MediaCom Communications Pvt. Ltd.	Volkswagen	Post - It To Win It
5	DDB Mudra Max	Country Inn & Suites	Earth Hour Happy Hour
Best Media Innovation - TV - Consumer Products
No.	Agency Name	Brand Name	Caption Title
1	Madison Media Pinnacle	Cadbury Celebrations	Gift a Diwali
2	MEC	Colgate Dental Cream	Chota Reporter
Best Media Innovation - TV - Services
No.	Agency Name	Brand Name	Caption Title
1	Lodestar UM	Tata Docomo	The Big Story
2	Maxus	Vodafone	'Alag Log, Alag Zarooratein'
Best Media Innovation - TV - Media / Media Property
No.	Agency Name	Brand Name	Caption Title
1	Maxus	Nokia Lumia	Your Wish Is My APP
Best Media Innovation - Sponsorship
No.	Agency Name	Brand Name	Caption Title
1	Mindshare	Lay's	What's Cooking ..... Good Looking !!
2	Lodestar UM	Tata Nano	Nano Drive - Athon
3	Madison Media Plus	Bharti Airtel	India's First Social TV
4	Lodestar UM	Amul Milk	Making Milk Exciting- The Olympics
5	Maxus	Vodafone	'Alag Log, Alag Zarooratein'
Best Media Research Using Proprietary Data
No.	Agency Name	Brand Name	Caption Title
1	Madison Media Pinnacle	Cadbury Gems	Engaging The "Umarless" Audience
2	Starcom MediaVest Group	Starcom MediaVest Group	A POEM with Numbers
3	Madison Media Pinnacle	Cadbury	Digital Consumer Clusters
4	Maxus	Agency Research	Facebook- Giving new defination to likes- Part 2
5	Madhouse India	MadPlanner	No ComScore No Problem MadPlanner answered the problem of no ComScore for mobile media planning
6	Maxus	Agency Research	I know what you will do next Summer
Best Media Research Using Existing Data
No.	Agency Name	Brand Name	Caption Title
1	Starcom MediaVest Group	Starcom MediaVest Group	Inflation Kitna Hoga?
2	Lodestar UM	Tata Aria	RJ Matrix - A Planning Blueprint For Radio FM
3	Starcom MediaVest Group	Starcom MediaVest Group	Is 5 > 6.25? Maybe.... Looking Beyond the Numbers - Using the Numbers
Best Media Innovation - Ambient Media
No.	Agency Name	Brand Name	Caption Title
1	Ogilvy India	Lifebuoy	Lifebuoy Roti Reminder
2	DDB Mudra Max	The Dyslexia Association Of India	Dyslexia
3	Ogilvy India	Akanksha Foundation	Classroom Mumbai
4	Mindshare	Horlicks	Horlicks Aahar Abhiyaan
5	Ogilvy India	Fevicol	Fevicol 'Free Store'
Best Media Innovation - Digital (Search)
No.	Agency Name	Brand Name	Caption Title
1	Interactive Avenues Pvt. Ltd.	eBay India Pvt. Ltd.	There is always a first time at eBay
2	MEC	Reliance Mobile	Dual Search
3	Maxus	Fiat	The Advantage of Disadvantage
Best Media Innovation - Digital (Social Media)
No.	Agency Name	Brand Name	Caption Title
1	ibs	Tata Docomo	Hyper Personalization- The World's first CRM Powered Campaign on Social Media
2	Maxus	Nokia Asha 200	World's first reality show Nokia Mobile antakshari
3	MediaCom Communications Pvt. Ltd.	Pampers	Mother calling Mother!
4	Mindshare	AXE Deodorant	5.2 years of digital content viewed in just 6 months!
Best Media Innovation - Digital (Mobile / Handheld Devices)
No.	Agency Name	Brand Name	Caption Title
1	ibs	Tata Docomo	Hyper Personalization- The World's first CRM Powered Mobile Campaign
2	Madison Media Pinnacle	Halls	Mobile Breath Machine
3	Maxus	YouTube	Mobile Goes Social with PRBT
4	Interactive Avenues Pvt. Ltd.	Mahindra & Mahindra Ltd. - Xylo	Coffee with Xylo
5	Maxus	Nokia Lumia 510	Social Sharing is now trendifying
6	MediaCom Communications Pvt. Ltd.	Pampers	Missed call makes parenting easy!
7	Maxus	Nokia Asha 200	Antakshari: Mobile Stealing the show from TV..... & spends too
Best Media Innovation - Digital (Display)
No.	Agency Name	Brand Name	Caption Title
1	ibs	Tata Docomo	Hyper Personalization- The World's first CRM Powered Display Campaign
2	MediaCom Communications Pvt. Ltd.	Duracell	Duracell- Let the Music play!
3	Maxus	Mathrubhumi - Club FM	World's first on Demand Web Radio Station Created Inside a Banner
4	Lodestar UM	Microsoft (Office 365)	India's First ever Business Calculator That Finally made the Union Budget Intelligible
Best Media Innovation - Digital (Video)
No.	Agency Name	Brand Name	Caption Title
1	MediaCom Communications Pvt. Ltd.	Volkswagen Jetta	You-Tube Test Drive
2	Mindshare	AXE Deodorant	5.2 years of Digital Content viewed in 6 months!!
Best Ongoing Media Campaign
No.	Agency Name	Brand Name	Caption Title
1	Madison Media Pinnacle	Cadbury Dairy Milk	Shubharambh
2	Mindshare	Clinic Plus	Clinic Plus Chulbuli Hai Na....
3	Madison Media Infinity	Parachute Advansed Ayurvedic Hair Oil	Engineering Recommendations
4	Mindshare	Surf Excel	"Nanhe Patrakar Se Nanhe Farishton ka Safar"
5	Lodestar UM	Coke Studio	Endless Journey Of Music - Coke Studio
6	Maxus	Vodafone	Vodafone ZooZoos: Convergence of Paid, Owned and Earned Media
Best Media Innovation - Branded Content
No.	Agency Name	Brand Name	Caption Title
1	Madison Media Pinnacle	Cadbury Dairy Milk	The Wedding Song
2	Ogilvy India	The Economist	Joy Of Reading
3	MediaCom Communications Pvt. Ltd.	P & G Corporate	People's Choice Awards
4	Ogilvy India	Fevicol	'Fevicol Se' - In-Song Placement
5	Mindshare	Closeup Toothpaste	Closeup Muskaan Begum
6	MediaCom Communications Pvt. Ltd.	Gillette	Soldier For Women
7	Mindshare	Axe Deodorant	5.2 years of content interaction in just 6 months !!
8	Starcom MediaVest Group	Haywards 5000 Hausla Buland Academy	Haywards 5000 Hausla Buland Academy
Best Media Innovation - Print (Dailies)
No.	Agency Name	Brand Name	Caption Title
1	MediaCom Communications Pvt. Ltd.	Volkswagen	Shiver Of Excitement
2	Mindshare	Dove Elixir	The Power Of Illusion
3	Maxus	Titan Industries - Sonata	Newspaper Blackouts?
4	Mindshare	Lifebuoy Handwash	Chintoo's Lifebuoy Adventure - Disrupts His 21 yrs Journey
5	Lodestar UM	Tata Docomo	Unfinished Stories
Best Media Innovation - Print (Magazines)
No.	Agency Name	Brand Name	Caption Title
1	DDB Mudra Max	Femina	User Generated Magazine : Made By You
Best Media Innovation - Events
No.	Agency Name	Brand Name	Caption Title
1	Madison Media Pinnacle	Cadbury Dairy Milk	When Mishti Weds Cadbury
2	DDB Mudra Max	Save The Children India	Chotu CEO
3	Ogilvy India	Akanksha Foundation	Classroom Mumbai
4	DDB Mudra Max	Rotary Eye Bank	Play God
Best Integrated Campaign - Media / Media Property
NO.	AGENCY NAME	BRAND NAME	CAPTION TITLE
1	Mindshare	ABP Ananda	Cholchhe Na Aar Cholbe NA : "Can't Happen", Won't Happen Anymore !!
Best Integrated Campaign - Consumer Products
No.	Agency Name	Brand Name	Caption Title
1	Madison Media Pinnacle	Halls	Breathe the change
2	MEC	Colgate Dental Cream	Chota Reporter
3	Madison Media Pinnacle	Cadbury Dairy Milk	The Grand Indian Mishti Wedding
4	OMD India	Johnson & Johnson - Stayfree	Stayfree Women for Change
5	MediaCom Communications Pvt. Ltd.	Gillette	Soldier for Women
6	Lodestar UM	Coke Studio	Coke Studio : One with youth
Best Integrated Campaign - Consumer Durables
No.	Agency Name	Brand Name	Caption Title
1	MediaCom Communications Pvt. Ltd.	Volkswagen	Post - It To Win It
2	Lodestar UM	Tata Vista D90	Vista D90 - Creating Thrill Across Media
Best Integrated Campaign - Services
No.	Agency Name	Brand Name	Caption Title
1	Mindshare	Idea	India beats to the tune of "Honey-Bunny"
2	Lodestar UM	Tata Docomo	The Complete Story
3	DDB Mudra Max	Nirmal	Marks For Sports
4	Lodestar UM	Microsoft (Office 365)	Even technology has the power to paint the town, Orange (in our case)!
5	Maxus	Vodafone	35Mn Consumers now spend 3x times more on Vodafone
Young Emvie of The Year
No.	Agency Name	Brand Name	Name Of The Person
1	Mindshare	Lakme/ FAL/ Clear	Khushboo Mendonca
2	DDB Mudra Max	90 Nano Stories, Generation Einstein 3.0, Cycle Agarbatti, Vivel Dhoop ki Rani	Arjun Paul Vedanayagam
3	Mindshare	Close Up, Pepsodent, Domex, CIF	Farah Siddiqui
4	Maxus	Hero Motocorp Ltd.	Megha Ahuja
5	Mindshare	Clinic Plus, Clear Anti Dandruff Shampoo, Tresemme, Brylcreem	Neel Pandya
Best Use of a Bollywood Celebrity In Media, Powered By  Zoom
No.	Agency Name	Brand Name	Caption Title
1	Mindshare	Brooke Bond Red Label	Red Label Health Challenge
2	DDB Mudra Max	Nirmal	Marks For Sports
3	Mindshare	Ponds White Beauty Facewash	Alia Bhatt Comes To The Rescue
4	Discovery Networks Asia-Pacific	Discovery Channel	Discovery Channel's Association With YRF's Jab Tak Hai Jaan
5	Mindshare	Active Wheel	"Tiger Ne Ghumaya Entertainment Ka Wheel"

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