Advertisment

Digital evangelist Srikant Sastri joins Crayon Data as Co-founder

The Singapore-headquartered big data startup has made significant progress in a short period of time. The former VivaKi India Chairperson is joining hands with Suresh V Shankar, Founder of Crayon

author-image
BestMediaInfo Bureau
New Update
Digital evangelist Srikant Sastri joins Crayon Data as Co-founder

Digital evangelist Srikant Sastri joins Crayon Data as Co-founder

The Singapore-headquartered big data startup has made significant progress in a short period of time. The former VivaKi India Chairperson is joining hands with Suresh V Shankar, Founder of Crayon  

BestMediaInfo Bureau | Mumbai | August 7, 2013

publive-image Srikant Sastri

The big data space is hotting up fast in India and around the globe. With an ambitious global vision and a disruptive strategy, Singapore-headquartered Crayon Data, with a development centre in India, has made rapid progress since its inception in 2012. Crayon has roped in serial entrepreneur and digital evangelist, Srikant Sastri, as Co-founder.

Crayon was founded by analytics pioneer, Suresh V Shankar, whose earlier analytics firm, Red Pill Solutions, was acquired by IBM, and angel funded by a group of prominent individual investors including Srikant Sastri. Crayon's vision is to build a platform-based big data company that challenges the conventional people-led model of analytics, and delivers real business solutions by bringing together enterprise, public, external internet and social data to one cloud-based platform.

Crayon's platform is designed to “simplify choices” and their ambition is to democratise the world of big data.

Said Sastri, “I am excited about the way Crayon brings together the world of enterprise analytics and digital and social media onto one big data platform. As organisations cope with rapidly growing silos of data within and outside their business, Crayon provides some real answers. Working with Suresh and the rest of the Crayon team is something that I really look forward to.”

The lineage of the two co-founders truly differentiates Crayon from other start-ups in this space. While Shankar is an entrepreneur from the world of enterprise analytics with a deep product and domain understanding in banking and telecom, Sastri brings unparalleled expertise in digital marketing, institution-building, financial management, and M&A. Sastri and Shankar have known each other for 30 years, have collaborated on their earlier start-ups and bring complementary skills. Given the ambitious vision that Crayon has, this partnership is both distinctive and strategic.

Shankar commented, “Over the past nine months, Crayon has brought together a great team of investors, advisors and experts across platform, delivery, data science and UI/UX in Singapore and Chennai. We are already seeing the impact in the form of real projects and revenues from global clients. Srikant is one of the smartest people I have met in my life and having him formally become a co-founder is truly exciting.”

As an entrepreneur and bridge-builder, Sastri has been deeply involved in building several businesses. Some of his entrepreneurial high points have been the formation of Solutions-Digitas, which grew to become India's and Southeast Asia's leading marketing services agency, followed by the conceiving of Team4U, India's largest sales force staffing company, in 2005. These ventures got acquired by the Publicis Groupe and Randstad, respectively.

In his most recent role as VivaKi India Chairperson, Sastri led an ambitious M&A strategy to help Publicis Groupe establish digital leadership in India through the acquisition of Resultrix, Convonix and Neev Technologies.

Sastri started his career at Unilever and McCann Erickson and has driven a big initiative focused towards development issues in Indian society through an initiative called 'Growth-for-all', a movement that brought together individuals, corporations and non-government organisations in a collaborative setting. He is an active member of the Indian Angel Network and TiE.

Info@BestMediaInfo.com

Own BestMediaInfo Android app for fastest updates and breaking news. Click here to download for free.

publive-image

Info@BestMediaInfo.com

Advertisment