VIP moves flagship brand from Ogilvy to McCann Erickson

The company also said that it is scouting for a creative partner for its Skybags brand

BestMediaInfo Bureau | Delhi | July 17, 2013

VIP Industries, Asia's No. 1 luggage manufacturer, has today announced the appointment of McCann Erickson as its creative agency for VIP brand. The company also said that it is currently scouting for a creative partner for its Skybags brand. The business has moved both its brands, VIP and Skybags, from its incumbent agency, Ogilvy & Mather

Sudip Ghose

Commenting on the development, Sudip Ghose, Vice-President, Marketing, VIP Industries, said, “We are pleased to have McCann Erickson as our new creative partner. We believe that McCann Erickson has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level.”

VIP Industries portfolio of brands includes VIP, Skybags, Carlton Alfa, Aristocrat, Footloose and Caprese.

Prasoon Joshi

Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup, said, “VIP is among India's most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship.”

Established in 1971, VIP Industries sells nearly five million pieces of luggage a year. The state-of-the-art VIP Design Lab is credited with multiple international patents and design registrations. The company's latest launch, VIP Verve, is a stylish, lightweight polycarbonate luggage, and was awarded the prestigious 'Product of the Year' Award for 2011-12.

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