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MTS hands entire brand mandate to Creativeland Asia

The agency continues its expansion in New Delhi with this second brand partnership win. The mandate covers mainline, BTL and digital. Rediffusion Y&R is the incumbent agency

MTS hands entire brand mandate to Creativeland Asia

The agency continues its expansion in New Delhi with this second brand partnership win. The incumbent agency on the account is Rediffusion Y&R

BestMediaInfo Bureau | Delhi | July 2, 2013

Sistema Shyam TeleServices (SSTL), which provides telecom services under the MTS brand, has today announced the appointment of Creativeland Asia as their Agency on Retainer (AoR) for the entire business. The mandate covers mainline, BTL and digital media across all MTS circles in the India market. This win makes MTS the second brand-partner for Creativeland in New Delhi within months of starting the process of setting up operations in the capital.

The decision to partner together was taken after an intense multi-agency pitch process held earlier this year. Creativeland has been tasked with developing strategy and communications for brand MTS and all its offerings in every circle.

Sajan RaJ Kurup, Founder & Creative Chairman, Creativeland Asia, said, “I am delighted to have MTS on board. We have been waiting to reel the Creativeland touch in the telecom sector for some time now. In MTS, we discovered a like-minded brand that is hungry for creativity and roaring to make a mark in one of the most dynamic categories in the country. Our successes with some insightful work on large brands have given us a distinctive edge into building future ready brands.”

RaJ further declared, “This partnership gives Creativeland a great platform in the capital city and we hope to imbibe the ‘Good Creative Upbringing’ culture into the quality talent in this market.”

Leonid Musatov, Chief Marketing & Sales Officer, MTS India, said, “MTS is in the process of charting a fresh creative thought to complement the extensive growth plans underway. Our requirement included a characteristic perspective that will redefine the brand and amplify our future business growth. And, Creativeland Asia came in with a contemporary and creatively cultivated approach to youthful brands. We look forward to a strong association with Creativeland Asia.”

Detailing on the success of Creativeland Asia, Amitesh Rao, Director, Brand & Media, MTS India, said, “I believe that both MTS and Creativeland are brands that are poised for exponential growth in the near future. This was reflected in the energy, enthusiasm and the Creativeland distinctiveness during the pitch process, which in turn, made them a unanimous choice internally.”

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