With Andhrajyothy, Aidem strengthens its regional TV portfolio by adding one more priority market - Andhra Pradesh
BestMediaInfo Bureau | Mumbai | July 16, 2013
ABN Andhrajyothy, a leading 24 hour Telugu news channel has appointed Aidem Ventures as its ad sales partner.
‘We Report, You Decide’ – is the professional and judicious sustaining spirit with which Aamoda Broadcasting Network started the Telugu channel ABN Andhrajyothy. The network also houses the Telugu print daily, Andhrajyothy, which has been a lighthouse of Telugu journalism for over a decade. The TV channel was launched on October 15th 2009 although ABN has been in the business of providing News since 2002. While there are as many as 18 channels in the Telugu News space, a select few command a substantial share of the pie – one of them being ABN Andhrajyothy.
‘INCISIVE & INSIGHTFUL’ Journalism is the key USP of ABN Andhrajyothy. With its exposé of ND Tiwari’s sex scandal leading to his resignation from the post of Governor, the channel drew acclaim and received renewed attention. ABN Andhrajyothy’s contribution towards the youth of AP by way of conducting youth awareness and empowering programme “Youngisthan” in engineering colleges and “Open heart with RK” – one on one talk show designed to bring out inner personality of the celebrities also received a special commendation in the AP market.
“We, at ABN Andhrajyothy have developed our brand image as the ‘Most Popular & Fearless Telugu news channel in AP’ within a short span of time with sensational news exposés, interviews, thought provoking debates & talk shows. We have a very strong foothold in the local market and we feel that this is the right time to expand our ad sales operations pan India. With Aidem’s expertise, established network and relationship with clients and agencies pan India, we are confident that Aidem will strengthen our growth strategy of taking channel revenues to the next level. We hope this association with Aidem will broaden our national client base thus giving us healthy revenues from pan India markets,” said Vemuri Radhakrishna, Managing Director of ABN Andhrajyothy.
“’Driving improved business results’ is Aidem’s Philosophy. Among the southern states, Andhra Pradesh has the largest number of dedicated news channels, apart from having the highest cable TV penetration. This makes TV a vital medium for reaching out to the Andhra Pradesh market. Furthermore, ABN Andhrajyothy being one of the leading news channels in the market, we feel privileged to be signing its All-India sales mandate. With Andhrajyothy, we have strengthened our Regional TV portfolio, by adding one more priority market i.e., Andhra Pradesh. We at Aidem are confident that we will add immense value and strategize the channel’s Sales,” said Alok Rakshit, Business Head, Regional Entertainment and News, Aidem Ventures.Own BestMediaInfo Android app for fastest updates and breaking news. Click here to download for free.