Star Sports launches digital campaign for ICC Champions Trophy 2013

With the CheerCam app fans can record their personalised cheer across social media platforms for their favourite team; select entries to be aired during pre/post show 'Cricket Live'

BestMediaInfo Bureau | Delhi | June 4, 2013

Star Sports has launched an interesting digital campaign to engage cricket fans online for the ICC Champions Trophy 2013. An extension of the main marketing campaign, the digital initiative is built around the main promotional theme – 'Zor Lagao, Champions Banao'. A microsite has been launched (http://cheercam.starsports.com) inviting people to show support for their favourite team and wish them for ICC Champions Trophy 2013. Select innovative cheers or entries with most views or shares online will be aired on-air during the pre/post programming show 'Cricket Live'.

Cricket aficionados can cheer for their favourite team using the CheerCam application which allows them to express their feelings in as expressive a way as possible. The more different one's cheer is, the more traction he or she will generate in the digital universe. The CheerCam application aggregates cheers across different social platforms like Facebook, Twitter, etc.

Users can also share their cheers on their individual Facebook walls, invite their friends to participate and also tweet about it. The campaign will have extensions of the 'Zor Lagao' theme on the Facebook page www.facebook.com/starsportsindia, where fans can go and record/upload/share/write their cheers for their country. On Twitter, fans can cheer for their teams using the twitter hashtag #ZorLagao.

Vijay Rajput, Chief Operating Officer, ESPN Software India, said, “The campaign is based on the powerful insight that there is a symbiotic relationship between a spectator/fan and a player and that the spectator is as much part of the game as the player. The idea here is to inspire fans to support their favourite team who further gain strength when millions of fans express their support in the most vociferous way. We believe that fans should do their 'Zor Lagao' part for the 'Champions Banao' and fervently hope that their favourite team comes back victorious from the ICC Champions Trophy.”

The campaign will have high decibel on-air support on the entire Star network of channels. India take on Sri Lanka on June 1 while India and Australia kick off their match on June 4.

Info@BestMediaInfo.com

Info@BestMediaInfo.com